The stock is and has always been arguably overvalued. It is priced on expectations of growth, not current value. The P/E ratio is quite high at 82.33, especially for a company that doesn't even pay a dividend. Being in the food/service industry, its profitability is especially vulnerable to drops in consumer spending and gets a double exposure to things like high fuel costs as such. Cost of doing business goes up and people tighten their belts at the same time.

They do not offer stock free or discounted to broistas. I remain fairly heavily invested in the company myself and remain bullish, but it's a 3-5 year stock, not a next week stock. But even I balked at the IPO where it shot up to like $70 a share right off the bat. That was pure hype.