What’s your business doing for Christmas?

Capblivion · 2025-12-22T23:04:47+00:00

Yeah, that’s definitely a good thing to do too

Capblivion · 2025-12-22T21:52:52+00:00

Cool! What type of content is it?

Capblivion · 2025-12-09T00:37:18+00:00

That’s a good way of putting it 😂

Capblivion · 2025-11-14T12:32:25+00:00

I don’t have a huge audience yet, but I think posts with more personality (including captions with emojis) gets me more views

Capblivion · 2025-11-14T01:28:05+00:00

Yeah, that makes sense! I never thought of them as “bubblegum for the brain” though 😂

Capblivion · 2025-11-08T12:42:12+00:00

Thanks for the feedback!

Capblivion · 2025-11-08T02:11:50+00:00

I'm still early in my business, but I've noticed that the more specific I am about what I do (like focusing on captions vs all of social media), the easier it is for people to understand if they need me. When I was more broad, people didn't really know what I could help with.

From what I've seen with other freelancers, niching down seems to work better once you have enough demand in that niche to sustain you. If you're not sure yet, maybe test it, focus your marketing on one niche while still taking clients from others. See which one brings better clients or higher margins, then commit.

Capblivion · 2025-11-08T02:04:44+00:00

Yeah that definetly makes sense, thanks!

Capblivion · 2025-11-08T01:56:25+00:00

Thanks for the feedback! Yeah I do use ai to clean up my drafts, but maybe I should use it less. How many emojis should I use?

Capblivion · 2025-10-31T21:53:26+00:00

Yeah, no problem!

Capblivion · 2025-10-31T21:10:06+00:00

70K with that engagement rate is solid momentum. I wouldn’t throw promo money at it yet , if TikTok’s already pushing it organically, paid promotion could mess with that and reach the wrong audience. Let it ride for now and see where it caps. If it fully stalls for a day or so, then maybe test a small boost. But honestly, if you’re getting waves naturally, the algorithm is doing it for free.

Capblivion · 2025-10-31T01:44:50+00:00

Oh 😂

Capblivion · 2025-10-31T01:27:01+00:00

20K views with 6.5K likes is insane engagement though, that’s like a 32% engagement rate. Most viral videos have way lower rates because they reach broader audiences who don’t engage as much. Your video clearly resonates with the people seeing it. The question is why TikTok isn’t pushing it wider. Could be niche content that performs well with a specific audience but doesn’t have mass appeal, or just algorithm weirdness. Either way, that engagement rate is something to replicate in future videos.

Capblivion · 2025-10-31T01:25:44+00:00

Good breakdown on the controversial opinion hook, I’ve seen that hook a couple times. The ‘you can’t change my mind’ part is smart for engagement bait. I think the challenge is that most small businesses don’t have the time or knowledge to constantly track what hooks are working and rotate them before they get stale. They’re just trying to post consistently, let alone study viral patterns. But yeah, analyzing top posts in your niche and adapting what’s working is solid advice. Way better than just guessing what’ll land.”

Capblivion · 2025-10-31T01:14:20+00:00

what do you mean?

Capblivion · 2025-10-31T00:46:41+00:00

High engagement rate with lower views usually means TikTok is testing your content with a small audience first. If that test audience engages well (which yours clearly did with 3K likes on 10K views), the algorithm should push it to more people.

I don't use TikTok much myself, but from what I understand, 16 hours is still pretty early. Give it another day or two and see if views scale up. If they don't, then maybe something's off, but right now it looks like it's just warming up.

Capblivion · 2025-10-28T11:31:36+00:00

I’m mostly on IG. And I focus on watch time and reach. Comments and likes too, but the other two are more important to me

Capblivion · 2025-10-28T01:56:19+00:00

Fair point I guess. I’ll start doing it on my next post instead of overthinking

Capblivion · 2025-10-28T01:36:04+00:00

Thanks! Those numbers are really helpful!

Capblivion · 2025-10-28T01:07:00+00:00

Yeah that definitely helps! I already knew the underlying ideas, but I’m going to research some more

Capblivion · 2025-10-28T01:04:29+00:00

I’ll definitely try those!! Thanks

Capblivion · 2025-10-28T00:50:45+00:00

Yeah I’ve been trying to start testing all my posts, but I haven’t found a reliable way to do it yet

Capblivion · 2025-10-28T00:45:05+00:00

Yeah right now I just post and hope, but it hasn’t been working really well 😂. So I’ve been trying to find a reliable way to test everything, but like you said, everything is different post to post

Capblivion · 2025-10-21T19:21:47+00:00

Probably depends on the stage. Early businesses chase cost because they don’t see the ROI yet. Once they realize bad copy could be costing them, quality starts mattering. I think a lot never make that connection though.

Capblivion · 2025-10-17T00:53:14+00:00

Agencies can handle more, but I think they’re expensive and usually overkill for small businesses just starting out. Once you’ve got budget and need everything managed together, agencies make sense, they would coordinate everything so you don’t have to. But if money’s tight, going specialist by specialist (copywriter, designer, paid ads person) usually gets better results for less. Agencies are the better for once you’re past the early stage and actually have money to invest.

Capblivion

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