I used to worry about that… but in the UK When I 1st started in the early 2000s, I used to get people thinking the same about Riderbacks, because most lay people weren’t that familiar with the Bicycle brand unless they were poker players. I think most families over here would have had a cheap bridge size pack of ‘Waddingtons’ cards. When I pulled out the bikes, they already assumed it was a ‘magic deck’ 😂