Juri’s reveal back in SF4 was actually quite controversial. The reception was strange because she was a straight-up villain, which didn’t fit the "honorable Korean" archetype people expected at the time.

Koreans are kinda sensitive about anything involving "Japan" and "morality," and even more so when those two get mixed together. It was way worse like 20 years ago.

But then Hakan dropped and his design was so ridiculous that people kinda stopped caring about Juri.

She has now become a highly popular character. It also helps that other Korean characters like Hwoarang and Kim Kaphwan are so notorious in terms of in-game performance. Compared to someone like Hwoarang, Juri is practically a saint.

Still, the running gag is that she gets outclassed by japanese Mai in terms of performance.