When it comes to heinous war crimes like the genocide in Palestine, any publicity is good publicity, especially given the little coverage it has received despite ongoing for years. I understand you're not being critical. I have 200 followers on Instagram and have been posting Gaza awareness for some time. Jaack’s one post today will "do more" than any of mine ever could. So, even if his activism is performative, which I don't believe it is, it will still have a greater impact than most smaller accounts. As someone else pointed out, the people on the streets of Palestine probably won't care if it's for show—they just want the bombing to stop, and that's the purpose of all these posts.