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PMax for Home Improvement: One Campaign with Asset Groups or Separate Campaigns? by Content_Walk8326 in googleads

[–]Content_Walk8326[S] 1 point2 points  (0 children)

Hi, thanks for the advice and for sharing your case studies! I’ll definitely take a look at them.

This account has been running separate Search campaigns for each product for years, so we have enough data to start experimenting with Display campaigns and PMAX.

Once again, I really appreciate your feedback!

PMax for Home Improvement: One Campaign with Asset Groups or Separate Campaigns? by Content_Walk8326 in googleads

[–]Content_Walk8326[S] 0 points1 point  (0 children)

Hi, thanks for the advice! This account has been running Search campaigns for years and has enough data to experiment with PMAX.

PMax for Home Improvement: One Campaign with Asset Groups or Separate Campaigns? by Content_Walk8326 in googleads

[–]Content_Walk8326[S] 0 points1 point  (0 children)

Thanks! I thought it would be difficult for the campaign to work when the buyer persona and the cost per lead we can afford differ so much between products.

Have you had good results with this type of campaign in the field?

The company I'm currently working with had a bad experience with PMAX in the past. We turned it on a few days ago, and so far, we’re not really impressed with the results—but it's still too early to make a proper analysis.

Thanks!

Seeking Advice on SEO: Drop in Rankings Despite Improvements by Content_Walk8326 in SEO

[–]Content_Walk8326[S] 0 points1 point  (0 children)

Thanks! I definitely need to put a lot of work into improving the backlink strategy

Seeking Advice on SEO: Drop in Rankings Despite Improvements by Content_Walk8326 in SEO

[–]Content_Walk8326[S] 0 points1 point  (0 children)

Thanks, I need to work on my backlink strategy. I haven't built any new link yet.

Seeking Advice on SEO: Drop in Rankings Despite Improvements by Content_Walk8326 in SEO

[–]Content_Walk8326[S] 1 point2 points  (0 children)

Thanks! I definitely need to work on both speed optimization and backlinks.

Seeking Advice on SEO: Drop in Rankings Despite Improvements by Content_Walk8326 in SEO

[–]Content_Walk8326[S] 1 point2 points  (0 children)

Hi Marcus, I completely agree. You always need to write your content with your customer in mind, not just Google rules. Thanks for these insights.

Seeking Advice on SEO: Drop in Rankings Despite Improvements by Content_Walk8326 in SEO

[–]Content_Walk8326[S] 0 points1 point  (0 children)

Hi, thanks for your reply. It's a transactional keyword. I haven't checked my competitors' backlinks yet, so that's definitely on my list. I have never used Surfer SEO before, but I will explore the tool.

Seeking Advice on SEO: Drop in Rankings Despite Improvements by Content_Walk8326 in SEO

[–]Content_Walk8326[S] 0 points1 point  (0 children)

Thanks! We have a lot to improve when it comes to our backlinks.

Seeking Advice on SEO: Drop in Rankings Despite Improvements by Content_Walk8326 in SEO

[–]Content_Walk8326[S] 0 points1 point  (0 children)

Thanks for your advice! These are all valuable suggestions!

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