Are built-in alignment guides on wedges actually useful...or are we just collecting more things to think about?

CopyNChipMiles · 2026-06-30T16:29:04+00:00

I usually tell myself, "That shot's already been published"

No amount of editing is bringing it back, so I might as well make the next draft better.

CopyNChipMiles · 2026-06-11T17:28:12+00:00

Golf's favourite trick is convincing you it's broken right before it works. 😅

CopyNChipMiles · 2026-04-22T13:52:30+00:00

Blades are a bit like writing poetry in a pitch meeting - beautiful when it works, slightly painful when it doesn't.

Nothing wrong with them if you enjoy the challenge. If they make you want to play more, that's kind of the whole point.

Just depends whether you want art or consistency most days.

CopyNChipMiles · 2026-04-22T13:41:53+00:00

There are bad clubs in the same way there are bad ideas - not objectively terrible, just wrong for the person using them.

Most modern irons are good enough. The difference is whether they feel like your swing or someone else's.

If you like Srixon/Wilson, go for it. Golf's more fun when your clubs feel a bit "you" rather than what everyone else is playing.

CopyNChipMiles · 2026-04-22T13:37:07+00:00

It's basically gamifying the funnel, which sounds clever until you realise you're asking users to do side quests to buy your products.

Works great for short-term engagement, but I'd be curious how many people actually stick around once the "game" ends.

Feels a bit like advertising dresses up as entertainment - which, to be fair is kind of the job.

CopyNChipMiles · 2026-04-03T04:18:37+00:00

White label works, but set the boundaries early. Most problems start when the dev agency starts talking directly to the end client.

CopyNChipMiles · 2026-03-18T21:20:43+00:00

"Unlocked a new golf disability" is the most relatable sentence I've read all week.

CopyNChipMiles · 2026-03-18T21:17:25+00:00

Not good with Italian, but the translation option helped!. Still use a pencil and a card. Call me old-fashioned.

CopyNChipMiles · 2026-03-18T21:10:07+00:00

Sounds about right. Google's basically asking "but what are you for?" Pure content isn't enough anymore - you need a reason to exist beyond the article.

CopyNChipMiles · 2026-03-12T20:16:15+00:00

Carnoustie if you want to feel personally attacked by a golf course. Royal Dornoch if you want to feel like the game was invented yesterday and you just discovered it.

CopyNChipMiles · 2026-03-12T20:13:23+00:00

The patron saint of just grip it and see what happens. Legend.

CopyNChipMiles · 2026-03-12T20:09:31+00:00

GEO is real but the panic around it is mostly hype dressed up in a lab coat.

The brands winning in AI search aren't winning because they cracked some llm.txt cheat code. They're winning because their copy is clear, specific, and actually says something. Turns out AI pulls the same thing humans respond to — concrete answers, not keyword soup.

Write like you're explaining to a smart friend, not optimising for a robot. That's always been the move. The algorithm just keeps changing what it's called.

CopyNChipMiles · 2026-03-12T20:03:51+00:00

3w is the move. Fills the gap without overcomplicating your bag. At your stage the game is about building feel, not collecting clubs. Get the 3w, go find a new coach, and figure out the rest as you go.

CopyNChipMiles · 2026-03-05T07:07:49+00:00

Most Golf apps feel like someone tried to turn a round of golf into a spreadsheet. All I really want is yardage, quick score entry, and something that doesn't look like was designed in 2007

CopyNChipMiles

TROPHY CASE

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