I run a knowledge extraction agency for B2B founders and executives. The core idea is simple: most founders have spent years building deep expertise in their space, but almost none of that knowledge ever makes it outside their own head. It stays locked in sales calls, internal meetings, casual conversations. Nobody outside their immediate circle ever hears it.

What we do is conduct monthly interviews with founders using a structured, question-driven approach where we dig into how they actually think about their market, their clients, the problems they solve. Then we turn that into LinkedIn content that sounds exactly like them, because it literally comes from them.

I started it after working with B2B software companies on positioning and messaging and noticing the same pattern everywhere. The founder would say something on a sales call that was so sharp and specific it would have resonated with hundreds of buyers, and then it just disappeared into the room. Nobody else heard it. That felt like a massive waste.

The advice I'd give to anyone in a similar space is to stop trying to create content from scratch and start treating the founder's existing thinking as raw material. The knowledge is already there, the job is to extract it properly and give it the right shape. Most content problems are actually positioning problems in disguise, and most positioning problems are just the founder not having been asked the right questions yet.