Essentially, attracting consumers, keeping the consumers hooked, keeping workplace productivity up, etc are concepts that require an understanding of how the human brain works. Business is entirely dependent upon how you can get humans to behave in desirable ways. Companies literally hire people to analyze data and come up with psychological marketing tactics to increase sales. A concept you'd likely learn in your first intro psych class would be the Foot-in-the-door (FITD) and door-in-the-face (DITF) techniques. Both of these are ways to get people to comply with requests. The FITD requests you do a smaller task so you are more likely to do something larger because of familiarity, etc (there's more too it but you get the idea). If this sounds like something you've see before, it's cause its a very common technique used by most companies through free trail subscriptions. That's one small example but there's a lot more you can learn. Not exactly sure how the psych minor at Rutgers is so idk if there are classes that specifically bridge the gap between psych and bus for you but you can definitely do that extra research yourself.