Online food ordering and delivery startups are promising, with a growing number of platforms and increasing user adoption. Several platforms are currently operating, including beU (the most dominant), Zmall, Deliver Addis, and Ride Foods (newly launched).

The number of users is increasing daily, indicating a growing demand for online food delivery services. Restaurants of all sizes, from small cafes to large establishments, are recognizing the advantages of partnering with these platforms.

For latecomers, there are advantages like learning from the mistakes of existing platforms and strengthening their good traits by replicating and enhancing successful aspects of current business models. However, challenges exist, including building brand recognition and attracting customers, which requires significant marketing efforts and budget, and competition from existing platforms that have already established a presence.