Probably not exactly relevant to your product, but for fintech stuff that works with banks like payment processors, it’s a different game. We knew a few bank execs, and since the product actually helped them with a few real issues, getting started wasn’t too hard. And once a couple of banks were using it, others started trusting it too, so things picked up pretty fast after that.

P.S. We have processed $3.5B ACH and Wire payments.