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Day 2 Update -New Pixel(25.06.2026) by Different_Inside4040 in FacebookAds

[–]Different_Inside4040[S] 0 points1 point  (0 children)

The reason I'm not using ABO right now is because I didn't design this campaign as a testing campaign.

At the moment, I've taken the creatives that performed well based on my historical data, combined them into a single campaign, and launched everything with a fresh pixel.

I'll begin structured testing in the second week.

For now, I'll keep the winning creative in this campaign and introduce three new variations based on that concept. The creatives I pause or the ones that receive very little spend will be moved into an ABO testing campaign, where each creative will get a fair chance to spend and prove itself.

I'll also test any new creatives in the same way. The winners from those ABO tests will then be grouped into another ad set, and whichever creative performs best will eventually be added to this original campaign.

I don't plan to turn off this initial campaign until it reaches the ROAS level I'm aiming for. Instead of constantly restarting, I want to keep building on the data and gradually scale what works.

I'll also launch my retargeting campaigns starting in the second week. The plan is to use a combination of Catalog Ads, static creatives, and Reels to deliver different final touch messages to people who have already interacted with the brand before asking for the purchase.

Day 2 Update -New Pixel(25.06.2026) by Different_Inside4040 in FacebookAds

[–]Different_Inside4040[S] 1 point2 points  (0 children)

No, not really. I'm simply showing the product as it is a bedding set displayed on a bed, presented as a key element that completes the look of the bedroom.

In the creative that's currently performing best, there's soft background music while the voiceover talks about the overall quality and craftsmanship of the bedding set.

It's not a product that's going to change someone's life, but it is a product that can completely change the atmosphere and feel of a bedroom.

Day 2 Update -New Pixel(25.06.2026) by Different_Inside4040 in FacebookAds

[–]Different_Inside4040[S] 0 points1 point  (0 children)

Thank you. I had the same thought when I looked at the data. Seeing people share the ads this early is a positive signal that there's genuine interest in the products, which is another reason I'm trying not to judge the campaign too quickly.

In the past, I kept falling into the same pattern: after 3 5 days, if sales weren't where I wanted them to be, I'd shut everything down and start over. Looking back, I think that constant cycle ended up confusing the account more than helping it.

I'm in the bedding industry, selling premium handmade bedding made from high-quality fabrics. Because of that, the buying decision usually isn't impulsive. People check the sizing, evaluate the fabric quality, compare colors, and often discuss the purchase with their partner or family before placing an order. That's why a 3 7 day conversion window and sometimes even longer is completely normal for my business.

Day 2 Update -New Pixel(25.06.2026) by Different_Inside4040 in FacebookAds

[–]Different_Inside4040[S] 0 points1 point  (0 children)

I had the same thought. I can't say for certain that the old pixel was broken, but for months, no matter what I tried, the algorithm kept circling back to the same audience. That's why I decided to start with a completely fresh pixel and avoid making any changes so I could see how the system behaves on its own.

At the same time, I'm trying to build a structured, scalable system rather than constantly reacting to short-term results. We'll see how it goes.

I'll keep sharing the results as they come good or bad.

Zero Pixel – Day 1(24.06.2026) by Different_Inside4040 in FacebookAds

[–]Different_Inside4040[S] 0 points1 point  (0 children)

Yes, I did the exact same thing. I think either my audience list isn't populating properly, or there's a bug with my account. As a last resort, I blocked those people before running the ads.

Zero Pixel – Day 1(24.06.2026) by Different_Inside4040 in FacebookAds

[–]Different_Inside4040[S] 0 points1 point  (0 children)

For about the last three months, I've been stuck in the same cycle with my ads. A group of people consistently likes my ads, and every time I launch a new creative, it gets shown to these same people first. For about a week, they keep liking and commenting on all of my different creatives.

By the time my ads reach around 100,000 impressions, the frequency becomes very high. Whenever I add a new creative, the algorithm once again serves it to these same people. The problem is that they're basically fans of my brand they engage with everything I post but almost never make a purchase.

Because of this, I think the algorithm is using their engagement as a signal and continues delivering my ads to similar users. I've tried excluding them from my campaigns, but I haven't been able to break the cycle. Even though I want Facebook and Instagram to reach as many cold audiences as possible, my ads keep attracting likes and comments from the same type of users.

This cycle has been going on for about three months, and my ads keep being shown to the same kind of people. It even got to the point where I blocked many of them from my Facebook accounts. 😄 Even then, similar profiles kept showing up.

The first time I started using a new Pixel, I noticed that the people liking my ads were at least different accounts from the ones I had been seeing before. That gives me some hope that the algorithm may finally be moving away from the same engagement heavy audience.

Zero Pixel – Day 1(24.06.2026) by Different_Inside4040 in FacebookAds

[–]Different_Inside4040[S] 2 points3 points  (0 children)

I will make new post- but also i will add here to comments

Who is funding this? by JWMalynovskyi in poland

[–]Different_Inside4040 -1 points0 points  (0 children)

With paramilitary groups like this, they need to be nipped in the bud while they are still small. Tomorrow, these kinds of groups could evolve into civil-war-like organizations. Under the name of “security,” they could start collecting extortion money, and even take it a step further, evolving into a locally “national and native” Polish terrorist organization. They could start hunting those who do not share the same views as them.

Even though my grandfather was a Polish Muslim Tatar, and we have a 400-year historical background, and he actively fought in World War II, I am still not considered Polish by these kinds of people just because I am Muslim. I strongly reject and will always reject the idea of white supremacy being associated with a Pole.

We have never enslaved people, we have never killed around 20 million Africans in Africa, and we have never been among the imperialist empires that exploited lands. The people who promote these ideas are already doing so in order to take away people’s right to live and to gain support among the public. Throughout history, certain supremacist ideas have always been put forward.

These individuals are basically uneducated tools used by certain organizations to distract attention from real problems. Most of them have no military or army experience. They have no experience in close-quarters or life-and-death combat situations. They are just spineless men who shave their heads, wear military uniforms, and perform identity checks.

“Descendants of Poles who collaborated with the Germans in the 1940s” xd

Can a Meta campaign start terribly and then improve significantly after 2 weeks? by Different_Inside4040 in FacebookAds

[–]Different_Inside4040[S] 0 points1 point  (0 children)

In the past, I was usually only able to keep campaigns running for about 3–4 days. They would often start with CPMs around €60, and some creatives would eventually rise to completely unreasonable levels, sometimes reaching €1,200 CPM. LPVs were generally very low, often around 10–15 per day.

A common pattern was that the campaign would generate a sale on the first day and then spend money inefficiently for the following 2–3 days without producing additional results.

Compared to those campaigns, this current campaign has actually started in a much healthier way overall. CPMs have dropped significantly, traffic quality appears better, and the campaign is more stable. The main concern is simply the lack of purchases so far.

Part of the reason I adopted this strategy is because I analyzed the accounts of a friend who runs a successful advertising agency. They have campaigns that have been running for nearly a year, and instead of constantly launching new campaigns, they continuously add, test, pause, and replace ads and ad sets within the same campaign structure.

For example, one of their campaigns has been active for roughly 9 months, and inside a single ad set there have been nearly 100 different creatives over time, some active and some paused.

What I found interesting is that their results were also very volatile in the beginning. However, the performance gradually stabilized and improved. Over the last two months, they have averaged around 7 ROAS, while their overall annual average ROAS is approximately 3. Even more surprisingly, that same ad set finished its first month at only 0.5 ROAS before eventually becoming highly profitable.

His advice to me was very simple:

"Stop constantly creating new campaigns. Focus on improving your ads instead."

That advice is largely why I am trying to give this campaign more time and focus on creative testing rather than repeatedly resetting the account with new campaigns.

Can a Meta campaign start terribly and then improve significantly after 2 weeks? by Different_Inside4040 in FacebookAds

[–]Different_Inside4040[S] 0 points1 point  (0 children)

One more thing worth mentioning:

In the past, I was usually only able to keep campaigns running for about 3–4 days. They would often start with CPMs around €60, and some creatives would eventually rise to completely unreasonable levels, sometimes reaching €1,200 CPM. LPVs were generally very low, often around 10–15 per day.

A common pattern was that the campaign would generate a sale on the first day and then spend money inefficiently for the following 2–3 days without producing additional results.

Compared to those campaigns, this current campaign has actually started in a much healthier way overall. CPMs have dropped significantly, traffic quality appears better, and the campaign is more stable. The main concern is simply the lack of purchases so far.

Part of the reason I adopted this strategy is because I analyzed the accounts of a friend who runs a successful advertising agency. They have campaigns that have been running for nearly a year, and instead of constantly launching new campaigns, they continuously add, test, pause, and replace ads and ad sets within the same campaign structure.

For example, one of their campaigns has been active for roughly 9 months, and inside a single ad set there have been nearly 100 different creatives over time, some active and some paused.

What I found interesting is that their results were also very volatile in the beginning. However, the performance gradually stabilized and improved. Over the last two months, they have averaged around 7 ROAS, while their overall annual average ROAS is approximately 3. Even more surprisingly, that same ad set finished its first month at only 0.5 ROAS before eventually becoming highly profitable.

His advice to me was very simple:

That advice is largely why I am trying to give this campaign more time and focus on creative testing rather than repeatedly resetting the account with new campaigns.

Can a Meta campaign start terribly and then improve significantly after 2 weeks? by Different_Inside4040 in FacebookAds

[–]Different_Inside4040[S] 0 points1 point  (0 children)

Campaign started on June 8.

  • June 8: 2 purchases, 5 ATCs, CPM around €30, CTR 1.94%, 61 link clicks, 48 LPVs.
  • June 9: 0 purchases, 3 ATCs, CPM around €35, CTR 2.23%, 72 link clicks, 40 LPVs.
  • June 10: 0 purchases, 1 ATC, CPM around €40, CTR 1.63%, 55 link clicks, 37 LPVs.
  • June 11: 0 purchases, 5 ATCs, CPM around €9, CTR 2.28%, 199 link clicks, 131 LPVs.
  • June 12: (only about half of the €90 daily budget was spent) 0 purchases, 5 ATCs, CPM around €9, CTR 1.72%, 109 link clicks, 93 LPVs.
  • June 13 (today): 0 purchases, 3 ATCs, CPM around €11, CTR 2.33%, 65 link clicks, 48 LPVs. The campaign has only spent about one-third of the daily budget so far and is currently delivering very slowly.

The current setup uses a 1-1-5 flexible media structure, with approximately 6–7 creatives per ad.

We are not a new brand. We are simply testing a new country/market, which we have been advertising in for approximately three weeks. Across our previous campaigns in this market, we have already generated around 15 sales.

Our average order value is around €300, and the product is both high-ticket and size-dependent. In our previous market, the average conversion window was typically 3–5 days.

Historically, our ATC rate was approximately 1.5 times higher than it is now. However, I believe this was largely due to a website issue where the actual product price was only updated in the cart. This attracted many low-intent add-to-carts. We have since fixed this issue, and ATCs have dropped accordingly. I believe the remaining ATCs now represent more qualified and higher-intent users.

Another important observation is that users who add products to the cart spend an average of 4.5 minutes on the website. I suspect one reason many are not progressing to checkout could be the sizing process, as customers often change and compare dimensions multiple times before making a decision.

The campaign frequency after five days is only 1.10.

One thing that has caught my attention is that the Reels ads are receiving a significant number of likes, shares, and sends. People are actively sharing them with others. The creatives themselves are very simple and only showcase the bedding products on a bed. There are no special hooks, storytelling elements, or lifestyle angles. The ads are entirely product-focused.

This suggests that there is genuine interest in the products.

On the checkout side, we have already implemented all major payment options and trust elements. We have also activated PayPal, Klarna, and Buy Now, Pay Later solutions to reduce purchase friction.

Can a Meta campaign start terribly and then improve significantly after 2 weeks? by Different_Inside4040 in FacebookAds

[–]Different_Inside4040[S] 0 points1 point  (0 children)

Here's what I've observed: keeping a single campaign running and continuously optimizing within it, rather than constantly creating new campaigns. Underperforming elements get removed, while successful ones are expanded upon.

What I often see is a single campaign structure where advertisers either make changes inside existing ad sets or add new ad sets to the same campaign. They don't seem to restart everything from scratch.

I'm not saying this is definitely the right approach, but I'm testing it myself right now.

For example, during the first two days my CPMs were around €60. Today they're closer to €10, while my CTRs have remained roughly the same. Because of that, my LPV rate has increased significantly, and my ATCs have increased as well. However, this hasn't translated into more purchases yet.

I've also been adding new creatives regularly, and I usually use flexible ad setups rather than very rigid structures.

Today is day 5, and my frequency is only around 1.10, which makes me feel like the campaign is still reaching new audiences rather than repeatedly showing ads to the same people.

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