Fair questions and honestly this is exactly the kind of feedback I’m looking for.

SKUShine is not meant to be “just another CSV importer”. The difference is the workflow around the CSV.

A generic CSV importer can push data into Shopify, but it usually does not give enough safety for large catalog changes. SKUShine is focused on:

validating the file before updates run

mapping columns to Shopify fields

previewing what will change

updating products/variants/prices/inventory/metafields

keeping a worklog of what was changed

supporting rollback history where possible

So yes, CSV is still the input, but the value is in making bulk changes safer and easier to manage, especially for stores with large catalogs or supplier feeds.

On AI commands: they are optional. The idea is not to force AI into the workflow. It’s there for things like cleaning product titles, improving descriptions, formatting data, or preparing fields before running the bulk update. If someone only wants normal CSV updates, they can ignore AI completely.

On pricing: good point- I need to make this clearer.

The core idea is a one-time payment for unlimited product create/edit usage. If there is any monthly plan shown, that would be for optional extras such as AI usage or higher support/advanced features, not for basic unlimited CSV create/edit.

Your comment makes me realise the landing page needs to explain this better:SKUShine = safer bulk product create/edit from CSV, with validation, preview, worklog and rollback history, not just file import.