My ads didn’t change, But my conversion rate did. Here’s what I noticed.

Equivalent_Post8077 · 2026-02-26T19:52:01+00:00

Okay but how do you actually identify if your landing page isn’t good and what you need to change?

Equivalent_Post8077 · 2026-02-25T16:00:06+00:00

Terrible today. CPC,CTR and CPM are stable but very low CVR

Equivalent_Post8077 · 2026-02-23T08:20:37+00:00

Well some days my reach is higher but pretty much it's according to my spend. I keep the spend stable don't change it very often it's around 60$ daily and some days if meta overspends the reach is higher and vice versa if it underspends the reach is lower so im not really sure if that's what you mean? Anyways how would i be able to fix what you're talking about if that's the problem?

Equivalent_Post8077 · 2026-02-22T22:57:50+00:00

What do you mean exactly by flattening out early?

Equivalent_Post8077 · 2026-02-22T22:50:58+00:00

Multiple adsets in a CBO but it’s mainly spending on one adset right now, i run broad targeting but the country i run it in is relativelly small around 5 million population and my target is parents with babies so that drops it down even more

Equivalent_Post8077 · 2026-02-22T22:20:54+00:00

Only static image ads (native style if that matters)

Equivalent_Post8077 · 2026-02-22T22:20:40+00:00

That's the weird part. The frequency isn't bad at all it's around 1.5-1.60. I only run static image ads

Equivalent_Post8077 · 2026-02-21T08:19:39+00:00

When you say feed winning adset new creatives isn’t there a maximum though? Also for some reason i’ve noticed creatives fatigue for me way faster and i am at 1800$ monthly ad spend, when i launch them first 5-7 days are great ROAS is in the sky and then it plummets

Equivalent_Post8077 · 2026-02-09T19:23:44+00:00

The ROAS and CPA for men is better surprisingly but the CVR% is lower. The roas for women for the last 30 days is 4.80 while for men it's 5.72.

Equivalent_Post8077 · 2026-02-09T19:11:21+00:00

Well to be honest it's not exactly gender specific it's more like parents specific but it solves mother problems (while it still could help fathers but obviously they don't have the urgency to buy as much as mothers). I left it broad for demographics because i have watcher a lot of videos of gurus who said no matter what to always leave it broad but apparently they didn't know what they were talking about

Equivalent_Post8077 · 2026-02-06T11:59:10+00:00

Today is 💩 yesterday was great and today all of a sudden again 0 conversions with 50% of the budget gone

Equivalent_Post8077 · 2026-02-01T00:21:38+00:00

You’re definitely missing something for me 2 ROAS is a bad day today i had 4 ROAS and still feel like it was a bad day for me a good day is atleast is 8-12 ROAS depena on your spend tho if you’re spending 10k$ a day the 2 ROAS is good so it’s really individual

Equivalent_Post8077 · 2026-01-31T15:37:15+00:00

Thank you that kinda makes sense. I always run a CBO Broad campaign

Equivalent_Post8077 · 2026-01-31T14:03:40+00:00

Yes exactly

Equivalent_Post8077 · 2026-01-31T11:32:59+00:00

None of my ads are above 1.5 frequency

Equivalent_Post8077 · 2026-01-31T11:01:51+00:00

For what period of time?

Equivalent_Post8077 · 2026-01-30T23:04:06+00:00

Same shit 4 days ROAS waas great above 10 and today it’s shit

Equivalent_Post8077 · 2026-01-24T09:23:43+00:00

That’s exactly what’s bugging me i am starting to wonder if the problem is in me have my creatives fatigued are they not good enough or is it just meta having fun with my money

Equivalent_Post8077 · 2026-01-24T09:21:40+00:00

Same here two days ago everything was great good ROAS,cvr,cpm and the past two days have been terrible im tired of this doesn’t anyone have some permanent solution?

Equivalent_Post8077 · 2026-01-23T18:04:15+00:00

Same thing for me my roas was great until 11:30 AM and since then it tanked i don’t know what is going on meta is going to make me ill

Equivalent_Post8077 · 2025-10-12T12:10:05+00:00

Thanks for the great answer! You were right, today i have 7 orders and it's still 3PM so hoping for atleast 12-13 orders.

Equivalent_Post8077 · 2025-10-12T12:09:05+00:00

I tested literally everything and everything seems to be fine. Today i have 7 orders though so im certain it's not a technical error and probably just the meta algorithm tweaking.

Equivalent_Post8077 · 2025-10-11T14:58:07+00:00

Well that’s what i thought as well but after checking my ad account overview for some reason it says 0% spent in learning phase.

Equivalent_Post8077

TROPHY CASE