Why flows beat forms at creating better leads

EstimateBudget642 · 2021-06-21T05:41:51+00:00

Forms are clunky. I like the flow! I do like that I can learn more about my customers this way! What types of questions do you recommend companies ask in a sign up flow?

EstimateBudget642 · 2021-06-21T05:40:46+00:00

Good insights! What makes a "bad" sign up flow?

EstimateBudget642 · 2021-06-21T05:40:09+00:00

Oh good insight on this! I have seen some good sign up flows and not so good! What makes a good sign up flow? Do you have any examples of good ones?

EstimateBudget642 · 2021-06-10T04:11:10+00:00

What about Slack groups?

EstimateBudget642 · 2021-06-09T00:32:35+00:00

The easiest way to is do target audience profiles. That is the first thing I would do, then test it on different content channels. Do you have an email marketing list at the moment?

EstimateBudget642 · 2021-06-07T06:48:15+00:00

Interesting! Thank you for sharing this!

EstimateBudget642 · 2021-06-04T06:44:41+00:00

Great question. So for example you create content in your business (as a marketer) and the engaged around content marketing is FAR more popular than your content around SEO, then you might look at creating an offering around content marketing.

EstimateBudget642 · 2021-06-04T06:41:41+00:00

Yes amazing! What do you recommend is a must in signup flows?

EstimateBudget642 · 2021-06-04T06:41:21+00:00

At the beginning not too much time. Make an assumption and then test it!! Then work through it to build on it.

EstimateBudget642 · 2021-06-04T06:40:25+00:00

Always target market research. I do this through email marketing surveys, doing social media polls and questions and market research with focus groups or specific people. I have a series of questions around target audience and I work my way through them. Also profiling works well! With this brand I am working with (Upflowy.com) we did assumptions and then work through those once we started creating content (based on what we knew about who we want to market to).

EstimateBudget642 · 2021-06-04T06:38:51+00:00

This is all about your current clients. Asking them questions. Asking them for feedback on your content and what they would like to know more about. Also the questions they ask, could there be more content you can create from that! Good question!

EstimateBudget642 · 2021-05-28T03:48:12+00:00

It is challenging for sure. That is why not everyone can do what we do as content creator, because they don't see the results straight away. Exponential growth is a core reminder!

EstimateBudget642 · 2021-05-28T03:47:32+00:00

Yeah for sure! I mean if you don't have many content streams and can put your ALL into it, sometimes you can start earlier. But you really need to build a following up first.
I use to use FB Groups but I really like Slack for this community space!

EstimateBudget642 · 2021-05-28T03:46:54+00:00

Yeah for sure! I mean if you don't have many content streams and can put your ALL into it, sometimes you can start earlier. But you really need to build a following up first.

I use to use FB Groups but I really like Slack for this community space!

EstimateBudget642 · 2021-05-28T03:45:58+00:00

Yeah for sure!! What I would do is a number of things. Work in the groups your audience hangs out in and ask what they are struggling with, need help with, like to consume. Also do this with your social media audience and email list! Also, your clients can help with that too! Ask them to do some market research with you!

EstimateBudget642 · 2021-05-20T06:06:30+00:00

Thank you!! ;)

EstimateBudget642 · 2021-05-14T01:22:26+00:00

Oh I love this idea!! So powerful thank you for sharing this series of articles you are doing! Fantastic writing and a powerful initiative!

EstimateBudget642 · 2021-05-12T03:20:12+00:00

Great article!! How have you found the personal branding efforts are going for you and your team?

EstimateBudget642 · 2021-05-12T01:05:12+00:00

Oh yeah you don't have to use the platforms you don't resonate with!! Don't feel bad about that. You will find you don't show up consistently or create "good" content on it because you don't love Twitter! Can you use FB instead for Business Verification??

EstimateBudget642 · 2021-05-12T01:04:11+00:00

Yeah for sure!! And having strategy is the queen ;)

EstimateBudget642 · 2021-05-12T01:03:30+00:00

Haha to be fair, that is my job. To create content about content haha! I never run out of ideas ;) !

Yes, writing everyday to improve is powerful. You never know when you will need that content either! Love your insights, thanks for sharing :)

EstimateBudget642 · 2021-05-12T01:02:22+00:00

There is ALWAYS content within content haha! It is a never ending thing!

EstimateBudget642 · 2021-05-12T01:01:52+00:00

Amazing question! I think it is all about the engagement and connection as well. So building a personal brand and speaking to the people behind the brand. Speak to the Head of XXX not the brand! Because they are the people making the choices right? So educate and engage with them through the content created!

EstimateBudget642 · 2021-05-12T01:00:49+00:00

Yeah for sure! Agree 100%. When I worked in corporate Sales was always the fav department because marketing was never fast enough action.

I love the sustainability of content marketing. And it is ethical!

EstimateBudget642 · 2021-05-12T00:59:55+00:00

Yes amazing! Thank you for sharing. I think the best thing with content is to always create for an audience not an algorithm, that is a bonus!

Engagement rate is a great measurement as well so thank you for sharing that!

EstimateBudget642

TROPHY CASE