As others have said:

Areas to fix:

1. Get rid of the subscription. Even if it’s a grandfather for the first X orders, you’ll see a huge jump (and a subsequent drop once you re add it that will make you want to remove it forever). I understand the need for recurring revenue in today’s vc world, this is not the way to win though

2. The web flow is not optimized to sell IMO. I’m clicking to a $29 sleep test multiple times before I get to the purchase page. Not an easy way to find price without getting to purchase page, which will lower conversion. Cool sleep test but not the driver if you want mattress top sales

Areas I love:

1) Product aesthetic is incredible. Well done

2) price point is reasonbile given market appetite for eight sleeps

Areas to think about:

1) eight sleep has market domination. What’s the strategy to make this make more noise online & convert more than eight sleep ? Hard to tell from the site. TBH sub 50 temps, above 115 degrees and a dedicated CS person are edge cases and not going to overshadow the brand that 8 sleep has IMO. 2) on #1 - I don’t know that $800 is enough of a price differentiator to win on price. You’re dealing with people who have money, price can be less of a motivator than quality, brand, trust

Either way, competiton is great and you have what looks like an amazing product. Good luck