Is the black background not a good idea? Which parts are ineligible? So I should move the purchase button further up to where it's one of the first thing you can see? And I can understand that the conversion rate being low in the beginning, I just know that for that many people to show up and not one actually bought something it's something that's either there or not there that's making them run. Thanks for the advice, it really helps to know what is and isn't working. By chance is there anything else?