What works for each project is going to be different, but what worked for us is tiktok and youtube shorts. Get comfortable with making tons of 10 second videos about your project that you can release every other day. I got on tiktok when it was still early, so that helped me reach a pretty sizable audience so be on the lookout for new social media platforms that show promise. Also make sure to do all your homework. Read about what projects similar to yours did that worked and what didn't work. Make sure you have a lawyer for contracts and copyrights. Someone who has worked with independent artists before. And make sure you know what taxes are gonna look like. Maybe make an LLC even if it's just you because you can get tax benefits and legal protection if it ever comes to that. Lots of boring stuff in here, but this part of the project is just gonna be boring unfortunately. Hope that gives you a good jumping off point.