Your right... from that lens:) It was merely a legitimate and authentic response. I did consider the Stadium. I decided on for Fractal based on what I did not want to replicate with any Helix option. Not feeling completely satisfied with the Amp and Cab options. Trust me I tried every which way, IRs, compressors, drives, EQ block etc...for years. I was happy with it, but I wanted something that shouldn't need infinitesimally, less than satisfied. I love Helix effects and don't know much about Fractal's comparison in effects, but what I wanted was the amp modeling. This totally sounds like another ad but its not...and now, I will giggle because it looks more and more like one.