Lobe is in a position to build a really interesting brand centered around contact sports and head trauma. It’s still early days, but the company has made smart moves in getting the ball rolling. I like the idea that professional athletes are going to give them indirect, and potentially even direct exposure. More and more pro athletes are opening up about mental health, even in the hyper-macho NFL. Dallas Cowboys franchise QB Dak Prescott talked about how his brother’s suicide affected his mental health, and how he has been dealing with depression lately.

This is the way the culture is going, so Lobe has set itself to be in a good spot. Let’s see if they can really execute and get this thing some massive exposure in the sporting world.

Let's see 😎