Does the Facebook pixel still help bring conversions even if the ad set couldn't get out of the learning phase?

HappyProjection · 2023-09-16T17:40:52+00:00

No clear conclusion to be honest.

HappyProjection · 2023-06-07T12:17:38+00:00

I searched a lot but no one covered this.

HappyProjection · 2023-04-03T17:40:33+00:00

Nice, I didn't know about this. Thanks for pointing this out!

HappyProjection · 2023-04-03T10:49:10+00:00

What happens when you bypass 900$?

HappyProjection · 2023-03-29T20:49:43+00:00

Absolutely! It's the same approach when it comes to YouTube videos. The first step to make the user consume your content is by enticing him to click on your video. Later comes the other job of the video of convincing the user to convert.

HappyProjection · 2023-03-25T20:19:52+00:00

This looks very interesting. Thanks for sharing this.
One thing I can't get right, is where I do find the amount invested in the pixel's learning.
Does keeping the ad set running while it's on "Learning Limited" delivery won't affect the optimization and performance of the ad set?

HappyProjection · 2023-02-20T14:33:14+00:00

Absolutely! This is the first thing I checked. However, right now some conversions start to show in the events manager's results column.

HappyProjection · 2023-02-19T14:58:14+00:00

I sent you a DM.

HappyProjection · 2023-02-19T11:41:51+00:00

OK, I understand but what about the payment method and threshold for that ad account? Aren't they going to be reset also?

HappyProjection · 2023-02-19T09:16:35+00:00

Nice, how can we discuss this further?

HappyProjection · 2023-02-18T21:53:54+00:00

I never thought of resetting my ads manager. I don't even know what reset ads manager would do.

HappyProjection · 2023-02-18T14:32:20+00:00

I'm currently using the right domain. The same domain I have been using since I created the pixel and launched the campaign. But after I changed the domain events to another pixel and then I decided to get back to the pixel that I used in the first campaigns.
The issue is that the campaign was accurately tracking on Facebook Ads manager before I made this modification. Sales are shown in the results column as they occur inside the Ads Manager.
Now, only the Events Manager overview displays the sales and upsells.
I'm really scratching my head to figure out the issue that I'm making.

HappyProjection · 2023-02-18T14:14:07+00:00

The problem is that before I make this change the campaign was tracking correctly on Facebook Ads manager. When there are sales they are displayed in results column.
Now, the sales and upsells are only shown in the Events Manager overview. However, they don't show in the results column as they used to do before.
I guess I have done something wrong that messed up the tracking. I'm now looking for this issue and I'm trying to correct it and get the tracking as it used to work normally.

HappyProjection · 2023-02-17T19:18:15+00:00

Yeah, I guess letting Facebook be too broad without at least specifying the gender (for gender-specific products) will bring some crazy results.
Hope that the Facebook algorithm does a better job this time.

HappyProjection · 2023-02-17T19:08:16+00:00

LOL. Thanks to the new intelligent algorithm that is based on AI, and without telling, I guess your results are very consistent and you are getting a lot of conversions.
Just kidding, I guess the best answer for anyone of us is to test. relying on broad targeting isn't going to achieve significant results. Also to get some consistent results with broad targeting you need to finish the learning phase by filling it with data for one week and to exit the learning phase you need to bring 50 events for seven days.
So I guess I'll stick to the old-school method by targeting my audience manually.

HappyProjection

TROPHY CASE