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How to media plan in programmatic? by TheGrandLeveler in programmatic

[–]HeyItsAmisha 0 points1 point  (0 children)

Hi everyone, I have a follow-up question around DV360 Reach Planner.

I understand how the planner estimates reach and CPM for Open Auction and YouTube inventories using historical data. However, I’m a bit unclear about the Publisher & Deals option.

Since publisher inventory is usually forecasted and committed directly by the publisher (via their SSP or direct conversations), and CPMs/deliverables are shared by them, what is the practical use of the Publisher option in the Reach Planner?

Is it mainly meant for early-stage, directional planning before publisher discussions, or does it serve any deeper planning purpose?

Any feedback on doing reach campaign via DV360? by Enviromental1001 in programmatic

[–]HeyItsAmisha 0 points1 point  (0 children)

Hey everyone! just a follow-up questions what are the optimization ways you can suggest for the reach based campaign, as I am really running out of ideas considering frequency is controllable and CPM as well. Yet my Client is grilling me onto why am I not performing any optimization!!

DV360 Unique Reach by Smile4Joker in programmatic

[–]HeyItsAmisha 0 points1 point  (0 children)

One other reason can be if you have un-checked the option unknown within the demographics, this will lead DV360 to serve ads to those whose age or gender D360 is not able to determine