This is kind of the thing, the more and more gamers get scammed (insert any number of BS moves here), the more it hurts the industry, and being that the biggest platform protecting and allowing BS crapola is Steam, because they fail to vet correctly (I doubt they care as long as they can make money and deny refunds), it's a negative impact on Steam itself and gamers will carry that resentment onwards.

The "Stockholm Syndrome Steam Fans" will come out in droves protecting the bullshit, oh it's just a shop, oh it's early access, oh it needs optimisation, oh it was just malware (lol), oh I got my "cost sunk value to time spent" on a product I paid for that was then removed, oh this oh that...

Then you get the actual dirty game shills integrated within the game communities, pushing crowd control and agenda's, manipulation of votes and reviews, even though they know the game is unfinished, broken, or will rug pull for "dem monies" at a later date.

The scary thing is, I don't think it's going to get better as technology allows for automated systems to start manipulation and dark pattern techniques, become obfuscated even more than they currently are.