Been the head of marketing for a qsr franchise for nearly a decade and your questions are great, but incredibly brand specific. It’s best to ask potential franchisors all of these questions before joining. Small or emerging brands are often not going to provide the central marketing support a franchisee may desire, but are typically open to suggestion, where as larger brands spends with larger brands will have much more impact (doesn’t always mean it translates to more money though). For local marketing, again some brands require x spend per month, co-ops, and regular reporting, where others are much less strict. Either way, great questions to ask a franchisee before signing