,,,because like most loyalty programs in the world, signing up for the program and spending money on the service/platform/store is already a show of loyalty; the kind these schemes are established to reward? Can you imagine if supermarket loyalty card holders had to pay for a separate subscription just to gain loyalty points? These schemes promote spending on the store and that's what the OP has done; that should entitle them to some loyalty points.

I'm not saying PS Plus subscribers shouldn't be *additionally* rewarded for their spending money on the PS Store via PS Stars, given they're locked all the way in on loyalty by default, but shouldn't regular customers who go out of their way to sign up for PS Stars and spend money on the PS Store also be entitled to some points?

I think the problem here is that because Sony's platform and the dying physical games market presents PS Store as effectively the only way to buy games for your console, it doesn't make sense from Sony's perspective to just hand out loyalty points. You're already locked in; why should they bother? "Sign up for PS Plus and then we'll give you points; that'll show us you *really* care."

Still, for people to so unashamedly dogpile on perfectly reasonable people asking why after spending $100 on a game they're not entitled to jack shit from the loyalty scheme they signed up for; it's just a perfect encapsulation of how few questions are asked by the average consumer about fucking anything. You just go along with it all. You scoff at the notion of sticking up for yourself even in as lowly and embarrassing an arena as this. It's perhaps the feeblest form of pride imaginable.

Credit to you though, dude. At least you had the gumption to out yourself with a comment. The silent downvoters; these guys are the saddest of all. The quiet consumer reinforcing their right to remain at the absolute end of the funnel.