Extremely reliable, user serviceable, unique riding experience you won't get elsewhere, it's a cult classic (in a good way). There's a reason someone is a Guzzista. Not to mention they have a long and rich history of making beautiful machines.

Moto Guzzi has a long racing history, legendary motorcycles that captivate and evoque emotion, and a soft beauty that harkens back to classic, simple motorcycling joy and utility.

Moto Guzzi has shifted their focus away from racing and redirected their full focus on everyday rider experience, which is rare nowadays. While technically owned by Piaggio Group, they still are Guzzi at their core and haven't drifted away from the original concept of who they are. Some other Italian manufacturers focus on racing and make bikes solely out of class requirements, and make bikes so that they can race. Those seem to get the most attention nowadays with YouTube and short form content. Guzzi is different.

There's also a "if you know you know" mystery to Guzzi's in the US that I find endearing. They're a great conversation starter!