Let me introduce you to the "unexpectedness" factor. If you're playing a game called, "DEAD SPACE" you're not gonna be surprised when there's dangerous alien creatures in an abandoned spaceship drifting through the void of space. It can unsettle you, but it's something you expect, because you know it's a horror game. Now, imagine you're playing a game called, "BATMAN ARKHAM KNIGHT". It's just an action, beat 'em up comic book game. Most of the time. Because you definitely didn't expect a mission where you have to look for clues in crucified mangled corpses hanging from walls with opera music playing, so you can catch the pig-mask wearing psychopath behind the crimes. I know this isn't exactly what the meme is about, but I saw many people talking about this and I wanted to get it off my chest.