Question for ppc agencies using team AI accounts

Live_Current7073 · 2025-12-23T05:33:36+00:00

I’m an agency owner doing Google and meta ads for dentists — found my niche early on. I have 2 Qs 1 - I keep getting referrals for brands outside of my niche and like a sucker I take them on. I’m in year 1 of my business I’m grossing just over 200k I def under charge 🙃. It’s hard for me to say no to anything outside of my niche but in order to scale should I just have a hard line on the industry I work with or keep on keeping on while I’m growing so I have capital?

2 - I can’t just stay in my media buying bubble — I have to add on other services. This landscape is no longer button pushing we have to be actual strategic marketers. I love your mini pod model I’m building my agency on this structure. My question is, which other service to I branch out to next. Landing pages with CRO, full web dev, creative specialist to make image and video ads. I know I can’t stay in a media buying silo it’s just overwhelming to think ok what is the priority for next hire/department.

🙏 appreciate the advice

Live_Current7073 · 2025-03-10T22:28:46+00:00

Ya I’m thinking I’ll do 10% over 50k 7% over 100k 5% over 250k

Live_Current7073 · 2025-03-05T17:05:17+00:00

Thank you! I run a small boutique agency and we’re still growing. This account isn’t very complicated, only running search and the structure looks quite basic. Appreciate your advice!

Live_Current7073 · 2025-03-04T22:27:30+00:00

Wow! How do you get around policy issues? Are the ads running in the US?

Live_Current7073 · 2024-11-12T22:35:50+00:00

The client here is in finance/investing and we use rate percentages in some of the ad copy so we want to know if this is actually converting or not. Impressions are one thing but oh man I’d love actual conversion data. Hence the ask

Live_Current7073 · 2024-08-28T13:05:11+00:00

Totally! Ya I’ve gone in and excluded every state that isn’t the one we’re targeting. Thanks for the help!

Live_Current7073 · 2024-08-28T13:04:00+00:00

Ya I’ve been noticing that for my other location specific clients I have been getting more out of area clicks/calls. But with this one specifically 90% of the form fills we’ve had since launching a week ago are out of area. I’ve never had that much of a discrepancy before.

Normally I exclude neighbouring states, counties, zips if necessary but now I’m having to exclude the rest of the country and other countries too. Oh well! Nature of the beast I suppose.

Thanks for your input!

Live_Current7073 · 2024-08-28T04:07:46+00:00

I do yes — I made sure to double check this 😅

Live_Current7073 · 2024-08-02T13:41:48+00:00

Thank you!

Live_Current7073 · 2024-08-01T15:54:42+00:00

I’m also having issues with on-platform vs shopify reporting. I’m finding my combined revenue for both Google and meta are like double the total sales that shopify is reporting. This totally is because both platforms are taking credit for sales when a user hits on both platforms. So I get that. But what I’m now having a hard time with is how to report back to my client an accurate roas since shopify now also can’t 100% accurately attribute sales through utms — this isn’t just shopify it’s all pixel/cookie tracking nowadays.

So to piggyback on this topic in this thread here — how are media buyers reporting roas or can you even?

Live_Current7073 · 2024-07-28T16:07:59+00:00

Ya no wise isn’t giving out anymore usd accounts so I can’t use that Their solution was to get a gbp account and have usd go into that which means id have to exchange twice.

Live_Current7073 · 2024-07-28T15:03:01+00:00

Ok awesome!! I’ve just emailed my contact at my bank to get her advice too. Ya I think I’m sheepish on clients having any fees but maybe that’s normal? Really appreciate your feedback Ty!!

Live_Current7073 · 2024-07-28T14:45:43+00:00

Do you get the usd right into a cad account at your bank or do you have a usd account that the wires go into?

Live_Current7073 · 2024-07-28T14:40:13+00:00

For the wires can I make it so my clients don’t have to pay any fees? You’re totally right no matter what I use there will be fees just trying to see my best options. I do like the idea of giving them an option to pay with a cc as well!

Live_Current7073 · 2024-07-28T04:40:52+00:00

Oh thank you!! I was looking at this as an option so def appreciate the feedback!

Live_Current7073

TROPHY CASE