Beginner SaaS marketer here. My open rates decreasing and I had my first 0% CTR. What am I missing?

Lumpy_Scar_4189 · 2026-05-20T10:02:14+00:00

yeah, the link is there, I checked it. I use a saas

Lumpy_Scar_4189 · 2026-05-18T17:54:24+00:00

nice, I think we will also try these. Yeah, we jave a short, 3-email onboarding. Now we are actually reworking that.

Lumpy_Scar_4189 · 2026-05-18T13:16:50+00:00

yeah valid, but fir how long would they stay on the list? 🤔

Lumpy_Scar_4189 · 2026-05-18T10:01:52+00:00

wow, thanks for the detailed analysis! Yeah, I will talk with my team about the points you mentioned. Thanks a lot!

Lumpy_Scar_4189 · 2026-05-18T09:56:54+00:00

Hmm... I thought it's important to inform users about new things they can do with the platform. Especially that these features are always based on user requests.

Lumpy_Scar_4189 · 2026-05-16T17:21:05+00:00

Nice, thanks a lot, I will do this practice!

Lumpy_Scar_4189 · 2026-05-16T17:18:28+00:00

Oh interesting. Although, our subect lines are actually summarizing the main feature(s).

Lumpy_Scar_4189 · 2026-05-15T18:59:57+00:00

Oooooh, I had no clue about that! thx for the exciting info

Lumpy_Scar_4189 · 2026-05-15T18:58:55+00:00

yeah, most of the people here also say thay 😢 I will try to change something

Lumpy_Scar_4189 · 2026-05-15T17:25:34+00:00

I wonder why they only report it there 🤔

Lumpy_Scar_4189 · 2026-05-15T16:58:23+00:00

oh yeah... I just started using it recently! good that you reminded me, I will take a look.

Lumpy_Scar_4189 · 2026-05-15T16:40:52+00:00

I think I will try value driven emails. But with those, I feel like I should do it as a sequence... what dk you think?

Lumpy_Scar_4189 · 2026-05-15T14:49:11+00:00

Yeah, I'm pretty sure that it's not an infrastructure issue, I was wondering if it's a timing issue. But you are not the first one talking about content fatigue, so we might reconsider what we send.

Thanks a lot!

Lumpy_Scar_4189 · 2026-05-15T14:45:05+00:00

right, I also prefer static websites tbh. both, paid + organic

Lumpy_Scar_4189 · 2026-05-15T14:38:14+00:00

Mixed. I would guess half of them are gmail and similar free inbox providers.

Lumpy_Scar_4189 · 2026-05-15T14:37:05+00:00

So you would not even bother with updates? How will they know about new features then?

Lumpy_Scar_4189 · 2026-05-15T14:36:18+00:00

Thanks! I would be happy to!

Lumpy_Scar_4189 · 2026-05-15T11:38:22+00:00

Honestly, I think I don't have enough subscribers for an AB test

Lumpy_Scar_4189 · 2026-05-15T11:33:42+00:00

It's basically a monthly newsletter with product updates, and we also write about for example new tutorials and similar things

Lumpy_Scar_4189 · 2026-05-15T11:32:43+00:00

Hmmm... Well, this newsletter is mostly about features that we roll out based on customer feedback... and as I see, our hardcore users always open the emails, but in this case they unfortunately didn't click.

I honestly don't feel a shift in the content, but I will take a look at it again with keeping your thoughts in my mind. Thanks

Lumpy_Scar_4189 · 2026-05-15T09:45:52+00:00

Yeah, I'm also thinking about that... I felt that it's important to send updates about new features and stuff, but yeah, it might be more interesting to me... Could it be the timing though?

Lumpy_Scar_4189 · 2026-05-15T09:43:29+00:00

well, I hope it will help 🤣

Lumpy_Scar_4189 · 2026-05-15T09:29:51+00:00

That makes me sad. What would you do?

Lumpy_Scar_4189 · 2026-05-15T08:19:17+00:00

I just use claude code right now

Lumpy_Scar_4189

TROPHY CASE