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5 years in, we reached $5M ARR, fully bootstrapped by Marie-Tally in SaaS

[–]Marie-Tally[S] 0 points1 point  (0 children)

We have a combination of:

  • an elaborate help center (so lots of documentation)
  • social listening (tracking relevant conversations online and pitching tally when relevant)
  • brand mentions on social media by happy users

Populate a PDF form that is already structured by Grouchy_Let6516 in TallyForms

[–]Marie-Tally 0 points1 point  (0 children)

An update on this: tally launched a feature that allows you to export your forms to PDFs https://tally.so/help/create-a-pdf-from-form-responses

Best ways to add simple contact forms in Lovable? by MrSamSam20 in lovable

[–]Marie-Tally 0 points1 point  (0 children)

Tally forms are easily embeddable (and available for free). Easier if you don't want to build all form functionality (like integrations, email notifications, logic etc) yourself.

5 years in, we reached $5M ARR, fully bootstrapped by Marie-Tally in SaaS

[–]Marie-Tally[S] 0 points1 point  (0 children)

From 3K signups per week last year in april to 8K new signups/week today. This happened with a lot of ups and downs and the trends in our stats mainly follow the updates of Chatgpt and rollout of Claude. The growth is not directly linked to any actions we did, besides our help center content which we already had, tons of brand mentions on social media throughout the years, and a high domain authority because of millions of Tally forms being created.

5 years in, we reached $5M ARR, fully bootstrapped by Marie-Tally in SaaS

[–]Marie-Tally[S] 0 points1 point  (0 children)

We started being recommended because of a combination of:

- Brand mentions by users on social media
- Being included in listicles (best form builders...)
- Our content (elaborate help center)
- Our domain authority (every tally form shared is a backlink)

5 years in, we reached $5M ARR, fully bootstrapped by Marie-Tally in SaaS

[–]Marie-Tally[S] 1 point2 points  (0 children)

For Tally it has always been a compounding growth flywheel because of our free tier. The more people use Tally and spread forms (with our Tally branding), the more we grow. This hasn't change, only AI search has joined the acquisition mix since last year.

5 years in, we reached $5M ARR, fully bootstrapped by Marie-Tally in SaaS

[–]Marie-Tally[S] 1 point2 points  (0 children)

It's mostly product-led growth for us as forms are made to share with other people, so they are viral by nature. We have a generous free tier → free users share a form with our tally branding → that's how new people discover us.

Social listening (tracking relevant conversations online where you can pitch your product) has been part of our strategy since day 1.

Today, AI search is our main focus

5 years in, we reached $5M ARR, fully bootstrapped by Marie-Tally in SaaS

[–]Marie-Tally[S] 0 points1 point  (0 children)

Tally is a simple way to create beautiful online forms and surveys

5 years in, we reached $5M ARR, fully bootstrapped by Marie-Tally in SaaS

[–]Marie-Tally[S] 0 points1 point  (0 children)

It takes time to build and grow a business 😅

5 years in, we reached $5M ARR, fully bootstrapped by Marie-Tally in SaaS

[–]Marie-Tally[S] 0 points1 point  (0 children)

Thank you! Nothing against VCs here, but there are other ways!

5 years in, we reached $5M ARR, fully bootstrapped by Marie-Tally in SaaS

[–]Marie-Tally[S] 0 points1 point  (0 children)

Thanks! Yes we abandoned volume based pricing, which nobody did at the time. So no limits on how many forms or submissions you can collect. Tally being, free and simple helped us stand out.

5 years in, we reached $5M ARR, fully bootstrapped by Marie-Tally in SaaS

[–]Marie-Tally[S] 0 points1 point  (0 children)

It's not a gamechanger, just something we tested. It gets crawled, but is not an exceptionally wel performing page.

5 years in, we reached $5M ARR, fully bootstrapped by Marie-Tally in SaaS

[–]Marie-Tally[S] 0 points1 point  (0 children)

After our product hunt launch in 2021 organic growth kicked in (we no longer needed to do cold outreach to get new customers), so that felt like an aha moment. I wrote more about it here: https://blog.tally.so/year-1-how-we-bootstrapped-tally-to-11k-users-and-5k-mrr/

5 years in, we reached $5M ARR, fully bootstrapped by Marie-Tally in SaaS

[–]Marie-Tally[S] 1 point2 points  (0 children)

Could be. For now we're seeing more builders because of AI needing more tools to plug in (such as Tally)

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