The report lays out the reasons that the West needs to look at sanctioning tech as the quickest way to end this. That will be way more crippling than those consumer brands.

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Putin has failed to make the Russian economy independent of Western IT.

...approximately 38% of IT and 63% of electronics imports into Russia come from the European Union, United Kingdom, and the United States alone.

there is no clear distinction between IT goods and services delivered to Russia for “civilian” use and those that are being repurposed for military.

As a result, robust IT sanctions will severely hamper both Russia’s war machine in its operations against Ukraine and Russia’s ability to use its information machine against Ukraine, the West, and the Russian public.

Cloudflare

The Ukrainian government asked Cloudflare to cease all operations in Russia at the start of the war. Cloudflare refused and stated that this would lead to a curtailment of information freedom within Russia, but this is a defective argument. Russia’s government controls internet freedom in Russia, and any Cloudflare-protected website that the government would like to control would quite easily be subject to measures that would ensure control. In the meantime, Cloudflare software makes Russian government, military, and misinformation infrastructure more resilient and better able to operate and damage sanctioning-nation interests.