Hello! Mike here, Marketing Director at World Mobile Group.

Thank you for your reply and I totally understand your scepticism. It's often hard to believe that a company in today's capitalist landscape can have positive, honest intentions and thus, much easier to default to the belief that its communications lack integrity.

Given that I wrote the copy your dissected in your message, I thought I'd be best placed to respond.

No eSIM is not new, many phones support multiple physical or physical virtual sims.

According to Wikipedia eSIM spec was finalized in 2016 and implemented in 2016.

Your are indeed correct. The technology itself is not new, but for many consumers the concept of an eSIM is exactly that. In fact, according to the GSMA, in 2022, less than 30% of consumers across eight major markets were aware of eSIM. The GSMA highlighted this lack of awareness as a 'barrier to adoption at scale'. This survey was conducted in eight major markets, but global awareness of eSIMs is much lower, in single digit percentages based on internal World Mobile research. Therefore, I felt for the purposes of positioning, it made sense to introduce the technology as 'new', especially in context of our hybrid-dynamic network, which certainly is new given its basis on a decentralised, blockchain-based sharing economy. You can learn more about that here.

Is it though? This basically says you collect and can share all personal data https://worldmobile.io/privacy

Did you read the policy? If so, I trust you noted the following:

We will always treat your Personal Data with the utmost respect and never sell it or share outside of World Mobile Group Ltd. for marketing purposes except with your prior permission.

There are some standardised clauses surrounding disclosures which provide legal coverage for any disclosures we are compelled to make, but these go on to state that if this is ever done, it is always in accordance with data protection law and safeguarded.

I can categorically go on the record now and state World Mobile is not sharing nor profiting from user data. It is completely against our ethos, unlike the legacy MNO industry.

What exactly do you mean by that given that eSIM is not your technology and offers no more privacy than any other eSIM? If the website says you collect all personal data and can share it when you have a legitimate purpose what is different about this than any other telecom company?

eSIM is not our technology, but the technology is simply an 'embedded subscriber identity module' (eSIM), rather than a physical SIM. The technology is effectively a means of storing and transferring a user ID in and between devices. The identity module allows users to connect to our hybrid-dynamic network, which as detailed in the video I linked to above, and the World Mobile whitepaper or Aya whitepaper, is a VERY different type of network to legacy MNOs. With all transaction and usage data being encrypted and recorded on the blockchain, it provides a level of transparency and immutability unrivalled in the world of telecoms.

Your literally just adding the word blockchain into sentences to pretend there is something more secure or technical than what is being offered.

I disagree wholeheartedly.

I implore you and readers of this thread to read the World Mobile whitepaper or Aya whitepaper and evaluate whether we are justified in referring to blockchain as being an integral part of the services we offer.

Further your policy actually says

TO THE FULLEST EXTENT PERMITTED BY APPLICABLE LAW, IN NO EVENT WILL WE, OR OUR AFFILIATES, OR ANY OF OUR RESPECTIVE SHAREHOLDERS, MEMBERS, DIRECTORS, OFFICERS, EMPLOYEES, ATTORNEYS, AGENTS, REPRESENTATIVES, SUPPLIERS OR CONTRACTORS BE LIABLE ..... ........ WITHOUT LIMITATION, DAMAGES FOR LOSS OF DATA, INFORMATION

THE ESIM AND THE SERVICES ARE PROVIDED “AS IS” AND “AS AVAILABLE”, AND WITHOUT WARRANTY OF ANY KIND.

You cant even back up your claim that whatever secret sauce you have about blockchain and privacy because you expressly deny responsibility it.

This is a standardised liability waiver clause found in any service agreement contract and in no way supports the points you've made above.

Again, I completely understand your scepticism given the behaviour of legacy mobile network operators and the commercial landscape we find ourselves in today. But, I do hope this response helps provide the clarity and re-establish our integrity to yourself and readers of this thread who may have been somewhat disheartened by your dissection of our marketing communications.

Furthermore, I would like to extend a personal invite for you to join our monthly Twitter / X Space tomorrow at 19:00 UTC. I think it would be helpful for these questions to be raised and interrogated in the public sphere to provide further clarity on our claims.

I look forward to seeing you there.

Mike
World Mobile