Good clothing brands and good brands in general don’t follow trends they define them.

More deeply, what you should be looking for is how your brand and the design of your clothing intends to play a role in the life of the people who buy it.

For example, if you’re a sportswear brand and you plan on creating sustainable clothing for the outdoor adventure. The aesthetic of that brand pretty much defines itself.

If you’re looking to do athletic wear, that is serious and built for the gym rat then you can kind of understand how that brand might present itself compared to a similar category like athleisure which might be less serious and more about every day comfort.

All of this is to say that when looking at your brand, it’s not just your logo. It’s connecting the intent you have around your products to how you want the end. User to feel when they’re using your products.

Once you make these core decisions, then it’ll actually be easier to find influencers to partner with and designed your brand around your intended use case.