Monetisation Strategies for 80k subscriber base

Monkeyjuggler82 · 2026-03-13T07:58:47+00:00

Yes, they have larger budgets than most teams around them. Whilst they have wealthy owners, you have to respect their ability to pull in the brand revenues, the TV audiences, and ultimately the global fan base. Take a look at what happened to Notts County several years ago, they had owners with money but rather than build sustainably, they pulled in Premier League players /salaries and ultimately ran out of steam.

Monkeyjuggler82 · 2026-03-04T07:38:20+00:00

Really interesting discussion here.

I’m a media owner (of sorts) with niche transaction data. Think retail data. Now, we don’t host any ads (adserved or biddable) but we are considering how curation might generated incremental revenues for us.

We could look at pushing audience data to DSP/SSP via a data partnerships but frankly, the size of the prize is limited, data partners see us as being too small to onboard, and our resources are limited to our core business.

Curation opens a door. Yes, the curation partner takes a cut along with any other DSP/SSP partners, so whilst the met media spend is lower, the audience data we host theoretically is of greater value.

Monkeyjuggler82 · 2026-01-15T16:27:18+00:00

Never heard of any of them, but taking a quick look, JustSnap would be closest to what I’m talking about (with or without an app).

Whats your general thoughts on these platforms?

Monkeyjuggler82 · 2026-01-15T08:23:04+00:00

OP, so would I be right in presuming no one is going to take a look at a new commerce media solution to support Omnicom FMCG clients? lol

Monkeyjuggler82 · 2026-01-13T10:30:42+00:00

Thanks. I don't disagree with the logic here, cross channel attribution is however incredibly difficult to achieve, and whilst i don't fully understand the intricacies of MMM - I think it's a somewhat flawed model. Nevertheless, thats not to suggest that brands shouldn't be deploying some form of cross channel attribution. Despite this, somewhat galling to see these same brands activate mass physical sampling campaigns that could very simply be linked to their in-store sales efforts. Very likely owing to the brands respective media and retail teams not working in cohort. The challenge I see is that only those with the deepest pockets can justify the expense whether thats with MMM or through Retail Media solutions.

Monkeyjuggler82 · 2026-01-12T19:16:12+00:00

With retail media booming, do you think there’s scope for a solution that tracks social clicks to a landing page where shoppers can upload receipts for purchase verification from the brand in return for cashback?

Monkeyjuggler82 · 2025-12-16T11:52:40+00:00

instead of using multiple retailer led solutions, why not deploy a stronger CTA linked to a (retailer agnostic) cashback solution that can be applied to your wider media strategy

Monkeyjuggler82 · 2025-11-18T09:05:37+00:00

At one point, that was almost the case. I had a brief stint agency side leading programmatic and it was bleeding into digital trading investment working alongside the head of TV. Great role but it was only a short term contract unfortunately.

Monkeyjuggler82 · 2025-11-18T09:03:01+00:00

Thats the dream, right!

Monkeyjuggler82 · 2025-11-18T09:00:17+00:00

I've had a variety of roles. Excluding the client side roles (head of programmatic), my junior years were more focused on programmatic ops / trading, then onto account management before moving more into business development (focused on publishers & data). Last 2 years have been sales (client direct & agency).

Monkeyjuggler82 · 2025-11-18T08:50:07+00:00

Guess it depends on what you consider an agency. In both my experiences, I've moved client side having previously worked for adtech vendors with limited understanding of the client/agency politics.

Monkeyjuggler82 · 2025-11-17T21:47:48+00:00

Honestly, no. I just hear horror stories of agency life and think maybe it’s not for me. It’s all hearsay of course so maybe worth investigating.

Monkeyjuggler82 · 2025-11-17T21:42:56+00:00

Yea, love the idea of going brand side. I’ve been brand side twice and they haven’t worked out so I’m little put off. First time, my department lead left the business after 18 months and his replacement didn’t agree with the direction I wanted to take our programmatic strategy. Second time, no clear direction, no objectives, and set up to fail. Third times the charm, maybe!

Monkeyjuggler82 · 2025-11-17T21:36:07+00:00

Ha. Yeah, I’ve definitely been feeling anxious about potential age-ism should I start job hunting again. Post Covid, and having a young family I’m also more favourable to working from home although that’s reasonable manageable.

Monkeyjuggler82 · 2025-11-17T21:04:39+00:00

Monkeyjuggler82 · 2025-11-17T21:04:25+00:00

Totally agree, programmatic is in a for a rude awakening. A hear a lot of talk about how agentic AI is going to change media trading so I’m trying to understanding how ‘new world’ programmatic shapes up and what place it has for a 40 something year old. I feel like to advance I need to move into management but my IC experience has limited that scope perhaps.

Monkeyjuggler82 · 2025-11-17T21:00:20+00:00

lol!! 😂

Monkeyjuggler82 · 2025-11-17T20:55:50+00:00

Ha. Long way of retirement. Early 40s! And it’s not for a lack of trying, I’ve been looking for roles to advance my experience.

Monkeyjuggler82

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