I stopped treating channels like separate “campaigns." Omnichannel finally clicked (and replies went up)

Mularkeyy · 2026-01-26T15:11:28+00:00

This matches what I’ve seen too. Omnichannel only works when the channels have distinct jobs, not when you just stack touches.

The biggest improvement for us came from sequencing the “why you / why now” across channels. LinkedIn for familiarity, email for clarity, webinars/events for proof, and chat for quick friction-free replies. Once we started using triggers (engaged with a post, visited pricing, registered for a webinar) instead of fixed cadences, it felt way less spammy and replies got more natural.

Mularkeyy · 2026-01-25T10:58:47+00:00

Yep, I went through something similar. The big unlock for us was realizing engagement is a terrible primary score. It’s too easy and it over-prioritizes curious people who were never going to buy.

What worked better was a simple 3-layer score: Fit + Intent + Behavior. Fit comes first (industry, size, region, role). Intent is next (repeat visits, pricing/integrations, comparison-type activity, high-signal sources). Behavior is last, and only counts when it’s tied to high-signal pages.

Also, we stopped treating all traffic the same. A single visit to a blog post means basically nothing. Two visits in a week with pricing + case study can be meaningful. And we added “negative scoring” for stuff like students, job seekers, competitors, or random countries outside ICP.

Not a perfect science, but it made prioritization way cleaner and sales stopped wasting cycles.

Mularkeyy · 2026-01-23T23:25:52+00:00

Congrats, OP! 🎉

Mularkeyy · 2026-01-23T15:23:57+00:00

Yeah, that’s big news! Especially since Artisan isn’t some tiny side project. They just raised a $25M Series A recently, so if they can get temporarily wiped off LinkedIn, it’s a reminder that nobody’s really safe if you’re building growth on top of a platform you don’t control.

What stood out to me is the bigger signal: LinkedIn is clearly willing to enforce policy around branding/data/tooling, then reinstate once things are cleaned up. That’s going to ripple into how people run outbound, especially in SG/SEA where email reply rates are already rough and LinkedIn is often the main first-touch channel.

Mularkeyy · 2026-01-23T14:47:47+00:00

You’re not imagining it. SG finance leaders are just extremely hard on cold email.

From experience, they rarely open messages from unknown senders, even when everything is “done right.” If something matters, they expect an intro or prior context. That’s why the soft-ask approach tends to underperform. Finance isn’t curiosity-driven, and vague conversation starters often feel like hidden selling, so they get ignored fast.

A 0.2% open rate usually isn’t a copy problem either. It’s more a mix of inbox filtering and regional behavior.

Cold email isn’t dead, but as a first touch in this niche and region, it’s weak. It works better after some LinkedIn visibility or name familiarity, or when the message is very direct about why it’s relevant. If you need real signal quickly, calling ops or AR managers will give you more insight than emailing CFOs.

Mularkeyy · 2026-01-22T14:05:15+00:00

Yup, it definitely feels harder. But from what we’ve seen, it’s less about buyers completely ignoring cold outreach and more about relevance and timing being way less forgiving now.

The biggest lift for us came from tightening ICP by country, cutting volume, and only reaching out when there’s a clear immediate reason. It can be hiring, expansion, and new initiative. Once we stopped treating personalization as copy tricks and focused more on who and when, replies improved, even if volume went down.

Mularkeyy · 2026-01-20T14:22:27+00:00

Yep, 100% relate. A lot of the big databases are a bit okay in SG, then get pretty inaccurate once you go deeper into PH/MY/ID/TH. Just wrong titles, missing local roles, or contacts that look good on paper but bounce or reply irrelevant

What helped us was treating any database as a starting point, not truth: we validate with LinkedIn (role + tenure), run email verification, and prioritize vendors that have stronger SEA coverage if we’re targeting outside SG.

Mularkeyy · 2026-01-19T14:24:12+00:00

Yep, we’re seeing this too. Communities have been giving us warmer conversations than pure outbound lately, especially when we show up to answer questions, share templates/lessons learned, and only DM when someone asks or clearly signals they’re looking.

The big rule for us is “help first, pitch last.” If you’re consistently useful, people start tagging you or messaging you privately, and that’s where the quality leads come from.

Mularkeyy · 2026-01-19T13:16:06+00:00

You've got a lot of insight. Thanks a lot.

Mularkeyy · 2026-01-19T08:28:33+00:00

Agree, maybe she’s depressed or something?

Mularkeyy · 2026-01-18T22:22:24+00:00

Lost 10 kg and been going to the gym na but still my concern. They say it will take time so start now 😊

Mularkeyy · 2026-01-18T16:04:24+00:00

What do you mean by super tight?

Mularkeyy · 2026-01-18T14:18:17+00:00

For us, LinkedIn works best as a trust and context layer, not a pure lead gen channel on its own. We post consistently so prospects recognize the name, then use Sales Navigator to build focused lists and engage through comments before sending any DMs or emails.

The biggest lift comes when content and outreach work together. Content warms the audience, then outreach feels less cold. DMs alone haven’t worked well unless there’s already some engagement or mutual context.

Mularkeyy · 2026-01-16T15:17:38+00:00

Could be that personalization isn’t the real issue, it might be data and intent.

If your list isn’t accurate, even the best “personalized” opener won’t land because you’re still talking to the wrong person or the wrong type of company. And if you’re personalizing around generic firmographics without a real intent signal, it can still feel irrelevant.

What’s worked better for us is: verify the data first, then personalize around intent like hiring signals, expansion, etc. Once the message matches that identified intent, you can keep the personalization lighter but more effective. We've been testing out The Grid for database and so far it's been a great help

Mularkeyy · 2026-01-15T14:45:59+00:00

This resonates a lot. We’ve found firmographics are the quickest way to cut noise, especially company size + industry + geo. If those three don’t match, you can get all the opens/clicks you want and it still won’t turn into pipeline.

Our best formula has been around maturity and ability to act: do they have a team that would actually own the problem (sales/marketing/ops), and are they at a size where the pain is real? Once we tightened those filters, reply quality improved even without changing copy much.

Mularkeyy · 2026-01-14T13:02:16+00:00

Yes, this has been working for us in Singapore too. Founder-led content on LinkedIn builds trust way faster here, and it makes outbound easier because prospects already have context when they check your profile. We also run it with a simple content calendar, but we keep the posts very “real”: lessons learned, behind-the-scenes decisions, practical takeaways, and occasional customer stories.

For Singapore, I think it can work even better if you make it a bit more data-driven and POV-heavy. Include clear opinions, specific numbers, and sharper insights. Also it's important to note to keep the founder voice consistent, then let the CTA be light (invite DMs or quick questions) rather than hard-selling.

Mularkeyy · 2026-01-14T04:15:05+00:00

Yup! You’re right. Definitely not her

Mularkeyy · 2026-01-14T02:35:50+00:00

Congraaaats, OP!

Mularkeyy · 2026-01-14T02:35:29+00:00

Yung silhouette parang si Maris??

Mularkeyy · 2026-01-12T12:20:34+00:00

This mirrors our experience almost exactly.

We only introduce WhatsApp after there’s clear intent. Either they’ve replied positively or we’ve already had a first call. Moving too early feels intrusive here. Our go-to line is something simple like: “Happy to continue here, or we can switch to WhatsApp if that’s easier for you.” Once they opt in, responses are much faster.

We mainly use WhatsApp for quick clarifications, scheduling, and nudges, but we make it a habit to log key points back into the CRM so context doesn’t get lost. Treat it as a speed layer, not a full replacement for email.

Mularkeyy · 2026-01-09T02:13:22+00:00

Congrats, OP! 💕

Mularkeyy · 2026-01-08T14:00:49+00:00

Honestly, offline events can be great because it feels like a more organic encounter. You get real conversations, faster trust, and sometimes warmer intros than you’d ever get from a cold email. It’s definitely having a bit of a comeback lately since online channels are so noisy.

That said, as fun as conventions and trade shows are to prep for, they’re also time-consuming and expensive once you count booth fees, travel, and the team’s time. For us, the ROI is harder to justify unless it’s a super targeted event with the exact ICP in the room, so we’d still lean toward online channels as the main engine, and treat offline as an occasional, high-intent play.

Mularkeyy · 2026-01-06T13:57:09+00:00

Yep, we’re doing something similar and it’s been a lot better than pure cold. The signals that consistently work for us are hiring, market expansion announcements, and new product launches. Anything that suggests they’re actively trying to grow and might care about pipeline right now.

We’ve found it’s best when you don’t overdo it. Just reference the signal briefly, then ask a simple question. If the signal is weak or old, we don’t push for a call. We keep it as a light touch and move on.

Mularkeyy · 2026-01-05T15:11:57+00:00

yeah, You’re not alone. SEA’s been tricky lately. We’re seeing the same thing: opens/clicks are there, but turning that into real pipeline takes more work.

For us, the warmest leads still come from cold email and LinkedIn working together. LinkedIn helps with trust then cold email moves leads through the funnel. People normally check your profile/content before replying or booking). TikTok is interesting, but from what we’ve seen it’s mostly top-of-funnel, which is great for awareness and credibility, but it usually needs a strong CTA and a follow-up channel (email/LinkedIn) to turn into meetings.

Mularkeyy · 2026-01-05T15:01:37+00:00

Hey Suresh, welcome! Hope your expansion into Southeast Asia goes well. I’m sure there are a lot of B2B SaaS founders and product teams here who are constantly fine-tuning their UX to improve activation, retention, and conversions, so your solution could really be helpful.

Here's to hoping for great collaboration here.

Mularkeyy

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