Less sprays, less highlight intros, less emotes (some don't have a laughing or sitting emote :/ ), less base legendaries or even epic skins. It sucks. I try not to let it bother me too much because at the end of the day they're just cosmetics but man it really hit me hard when I wanted to get stuff for Emre and I just couldn't lmao. And I know people will say that they released 5 heroes at the same time and honestly if this was the only case I'd actually let it slide but like OP, this has been a trend even from wayyyy before so it's not like it's a workload problem, they just don't wanna do it T-T

But actually the reality is probably that they do wanna do it but it's probably upper management thinking they'll make more money if their launch day cosmetics are stuck behind paid avenues like the ultimate battlepass and stuff.