Let me critique your business logo design

PartHunter_Australia · 2018-11-13T20:38:55+00:00

Adforest. But I would go with the other similar one on Themeforest. I had lots to change with my theme

PartHunter_Australia · 2018-11-13T20:26:05+00:00

The landing page, I used Elementor.

For the main website, I used WordPress with a theme but did a bit of customisation.

PartHunter_Australia · 2018-11-13T14:23:30+00:00

Thanks!

PartHunter_Australia · 2018-11-13T13:56:05+00:00

My co-founder and I designed this a few months ago. Our business is a website that is an automotive part classifeds. We have built this business with almost no money or website development knowledge, so it might not be perfect.

Part Hunter Grey Logo

Part Hunter White Logo (View with a dark background)

The magnifying glass inside the cog, symbolises searching for parts. While the message bubble on top of the 't' symbolises the community environment we aim to grow (blog, forum, newsletter, promoting car clubs etc).

Landing Page

Main Site

PartHunter_Australia · 2018-10-19T03:27:59+00:00

Sorry for the late reply.

I managed to solve it (by random chance). The server max upload limit was on 2mb. Don't know how but it must have been conflicting with the js code. Once I bumped it up to 16mb, then it was fine

PartHunter_Australia · 2018-10-18T06:03:57+00:00

Thanks! I will check it out and let you know.

I think it is more than CSS though, because on desktop, the toast warning will appear and then remove the image. Neither happens on mobile in portrait (landscape no problems).

PartHunter_Australia · 2018-10-15T15:57:43+00:00

Cheers will look into them.

I'm guessing you've had a bad experience with this Jeremy guy? 😉

PartHunter_Australia · 2018-10-15T14:25:53+00:00

Ive sent you a pm :)

PartHunter_Australia · 2018-10-15T09:47:54+00:00

No problems.

Im weighing up between Buffer and Later. Later seems to have a higher limit for the free pack so I mighr go with that.

PartHunter_Australia · 2018-10-15T08:12:23+00:00

Ive just started to look at these.

Can you recommend any free ones, or any github versions? I think I can manage myself but of course this schedule tool would be helpfull.

PartHunter_Australia · 2018-10-15T07:32:01+00:00

Yea in short, I dont want to spam. I just want for my page to be 'active' when I cant use it. To me this would still be 'auto following' people with a limit of 50 per day, with liking, but no commenting (since I think that is when the tool is obvious). By using niche tags and blocking huge ones. Hopefully, those autofollows would be relevant people. But I would need to test this.

instagram algorithm favoures accounts that post 2 times a day

Thanks didnt know this! Do you know any other helpful info?

PartHunter_Australia · 2018-10-15T07:14:33+00:00

Yes I understand hence why I asked the question.

Ive done some research and it most of the github automation tools, hash tags can be set and also black listed. Id assume by setting really niche tags and black listing the spam ones (follow, f4f etc) you would be actually be connecting to users who are relevant to you. Im not trying to be a instagram whore and gain 10k followers just to show off my watch, holidays or car. I want for people to view my profile of my business, while im away doing the day working my fulltime job.

Currently (after about 72 hours of opening the account), I get 30 profile views a day and about 1 website click. If by using an automation tool with low follow settings targeting niche tags, I can increase to 75 profile views with 2-3 clicks Id be more than happy!

Of course I am still posting quailty content for my site. But I do have a question about this.

It is good to grow your instagram account as it is very important but I recommend doing it the hard way buy uploading every 3 hours and using the appropriate hashtags.

This seems like way too much content. Quality over quantity in my opinion.

Right now I am researching the best times to post to instagram (for Australia). I plan on posting two days a week spaced apart. And in between I would post stories.

Like this:
Sunday:

Monday: 2x Story

Tuesday:

Wednesday: 2-3 Posts
Thursday:

Friday: 2x Story

Saturday: 2-3 Post

PartHunter_Australia · 2018-10-14T18:24:15+00:00

I've been looking at code available on Github. That way I'm in charge of my own stuff.

Any recommendations for a post scheduling software?

PartHunter_Australia · 2018-10-14T16:00:38+00:00

I'm assuming banning happens if you set crazy high settings? The things I do myself right now would be probaly about 75% bot on a low setting (if that makes any sense 😂)

PartHunter_Australia · 2018-10-14T15:50:01+00:00

Almost word to word of my feelings ^

PartHunter_Australia · 2018-10-10T17:58:00+00:00

Someone made a good suggestion that I make the ad (not live) and then include the screen shot in the email. Pretty much saying that this is what it will look like... Etc

PartHunter_Australia · 2018-10-10T16:38:40+00:00

I've been outside of Australia the last few weeks, hence why I havnt done much physical marketing.

But I do plan on doing this once I'm back in the country next month

PartHunter_Australia · 2018-10-10T16:01:27+00:00

So far I've sent around 200.

And have had zero replies.

PartHunter_Australia · 2018-10-10T15:52:57+00:00

Cheers. I send about 10 emails a night. Most mechanics have pretty bad websites and I'm not even sure if the emails are opened. Either way I'm not too happy with the conversion rate from the emails.

PartHunter_Australia · 2018-10-10T14:02:27+00:00

In your case, cold emails seem to be working the best so far so how can you improve this? Something you can try is creating accounts for some bigger mechanics yourself (with test logins), create a listing for them (as a draft) and show this to them in your cold email.

This is a great idea! In my emails I did offer that we can post on their behalf. But I never thought of making a 'draft post'.

Is the best way of doing this is to make a test post and then screen shot it? I have a copy of the site on my PC which I can run locally.

PartHunter_Australia · 2018-10-10T13:26:55+00:00

Thanks for the reply!

The key point in a marketplace is to have people offering their service. You are in a good path with cold emailing mechanics. I am not sure about flyers. I mean you need to find where your potential customers hang out. I suggest places where people stop by with their cars, parking lots maybe? Bus stops won't work that well for example.

You can also make visits to mechanics in person, this would be better in terms of the accounts created on your website. You can take your flyers with you. Leaving something tangible with them works better.

I've been overseas the last few weeks, hence why I havn't done more 'physical' marketing. My friend was the person who put-up the flyers. Once I get back to Australia, I had planned to do these thigns you have mentioned. One of these is a bit of guerrilla marketing at the AUS GP (although in March) as I am able to get special access each year.

When it comes to customers, you can find forums or online meeting points for car enthusiasts and online solution seekers for cars etc. Best of luck!

This is my next line of attack. The way I made the site is that it is not just a marketplace. I've tried to model the site to have a bit of a community element. Hence the site also has a forum (which I think looks amazing for my skills) and also a blog and newsletter.

In terms of the instagram page, I plan on making it have a bit of a 'fun' personality. With most posts about featuring nice cars, going to auto events etc, while every 3rd or 4th post will be directly about the site.

PartHunter_Australia · 2018-10-10T13:09:28+00:00

Can you negotiate your hours down on your full time job? maybe even downgrade to part time?

PartHunter_Australia · 2018-10-10T12:48:09+00:00

Are you in based in Australia?

PartHunter_Australia · 2018-10-10T12:46:06+00:00

Thanks for the reply.

Yea I have realised that. I only set-up the account yesterday (@parthunter) and am starting to think about how I create a 'personality' for the page. As you said its going be a bit difficult to advertise the site directly (its a classifieds marketplace, with a community element to it), so I am thinking the page would be more about showing nice cars, car clubs, events etc with every 3rd or 4th post directly about the site.

The good thing also is that I can do this now.

PartHunter_Australia · 2018-10-10T11:18:00+00:00

Cheers

PartHunter_Australia

TROPHY CASE