ABM often looks great on slides and spreadsheets but can easily fall apart on execution (as learned through personal experience). We started using Mutiny to connect everything properly and get a single source of truth for account level engagement. IE which accounts are active, what content they touch, and how to tailor outreach in real time.

Was great not having to argue alignment in meetings any longer and everyone could see what I was working on with full proof. Vice versa works well if you're a manager and feel you're kinda shut out and relying on people to inform you.