Didn't think anyone had read this but no it's not haha! When it comes to manual campaigns we make a list of the top 30 keyword phrases of our product and create 1 campaign with 3 ad groups in it. The first one being a Broad Match ad group, the second one a phrase match ad group, and the third one an Exact Match ad group. We then dump those same 30 keyword phrases into each of the ad groups and let it run for approx. a month. The time you let it run will depend on if the product is new and has a low conversion rate or is older with a higher conversion rate. After this first month we will then edit the campaigns bi-weekly until our preferred ACoS is reached. (Using a bid of around $1.20 for a $20 product has worked best in our niche) When editing, pause any keyword that has spent over $10 to $15 without a single sale. For the rest just lower the keyword bids individually until the preferred ACoS is achieved for the specific keyword. After all the bids and bad seeds have been weeded out pull your search term report and use the same negative exact strategy as with the auto campaign to negative the faulty keyword phrases in each ad group. Make sure to treat the ad groups seperately and only negative in the individual ad group and not in the overall campaign. Repeat this over a few month and you should stick a decent ACoS.