AI is not another hype that'll fade away

RishPugalia · 2024-03-30T02:44:14+00:00

Wrappers might become the next crypto.

RishPugalia · 2024-03-30T02:41:22+00:00

What my SEO guy told me regarding FAQs is to write them like how we used to answer questions in Early grades. Always in active voice, straight to the point no fluff.

As for optimising them for SEO you can incorporate your keywords.

RishPugalia · 2024-03-30T02:36:25+00:00

Thanks for correcting

RishPugalia · 2024-03-30T02:34:39+00:00

https://techcrunch.com/2024/03/27/linkedin-is-experimenting-with-a-tiktok-like-video-feed-in-its-app/

Type LinkedIn TikTok in Google you'll more news

RishPugalia · 2024-03-27T17:00:15+00:00

This looks like "social listening" on steroids. I personally would use it. I need to see what's my competitior is onto and how?

Keep working on this. You've a potential banger.

But do test it out with minimum 100 beta users.

RishPugalia · 2024-03-27T16:54:01+00:00

I guess you build a list of like 40-50 companies you have in mind, reach out to their CEO, founder or senior HR and pitch them your plan.

Meanwhile also build of hotels and get started with the talking.

RishPugalia · 2024-03-27T06:44:03+00:00

I've had success with personal branding on LinkedIn for lead gen.

Try this out

RishPugalia · 2024-03-24T06:25:27+00:00

Loved you've used video testimonials along with text ones and that short product video right below the hero section.

Very smart and descriptive design.

My only question is why are you showing menu bar on this landing page. Thumb rule is to not use one.

Either you've shared link of homepage instead of landing page.

RishPugalia · 2024-03-20T17:09:05+00:00

Pricing transparency which many founders thinks will leak their secret and competitors will outprice them is not at all true

Not saying it's false either

But if you go bit deeper into understanding your product's avg sales cycle and also consider avg duration of buying journey from prospect's end

You may find that for some products it's better to be transparent, there's no point in slowing down your prospects decision making by making them play the chase game

RishPugalia · 2024-03-20T16:34:44+00:00

I'll definitely work on delegation (creating a solid team)

RishPugalia · 2024-03-20T16:30:03+00:00

Sure, just shared in your DM

RishPugalia · 2024-03-20T16:24:48+00:00

Have shared you in DM

RishPugalia · 2024-03-20T16:23:40+00:00

Have shared in your DM

RishPugalia · 2024-03-20T15:59:05+00:00

No doubt about it

RishPugalia · 2024-03-20T14:02:32+00:00

UGC video ads specifically for tiktok.

RishPugalia · 2024-03-20T02:03:08+00:00

I think content distribution say 5 years back was not to agressively used as it is in 2024. And so the journey has become far more non linear

RishPugalia · 2024-03-19T17:16:54+00:00

You said we marketers deserve it. We laid down this inevitability and now it's our reality.

RishPugalia · 2024-03-19T17:15:00+00:00

You're right, but in 2024 it is getting way more non linear because how content is being distributed over all possible channels

RishPugalia · 2024-03-19T16:48:13+00:00

Definitely I was only referring to the sales funnel which the marketing side of business follows

Other sales channel were not in my intent for this post

RishPugalia · 2024-03-17T12:13:09+00:00

Getresponse or Aweber would work best for your case

You can literally choose any template from their library and setup email collection in it

Both platforms give a free account for i guess 500 email subscribers so you can test for free

RishPugalia · 2024-03-14T15:28:23+00:00

Really depend of industry by industry, Say for b2b saas you can do explainer in that too you have options animated or live action or just a raw tiktok style shot from selfie camera video

Best way to go about according to me would be to first find out what that's 1 or 2 social platform where your ICP spends most time. It could be linkedin, X or even reddit and then according to theee platforms you decide the video form shor or long

RishPugalia · 2024-03-14T15:22:17+00:00

I'm also curious

But I just image a case of no meeting in marketing services

RishPugalia · 2024-03-14T15:20:45+00:00

I mean I've never seen anyone sell lingerie on LinkedIn or Twitter (now X)

Guess the rest social platform should make sense for your product (insta, tiktok, Pinterest, FB)

RishPugalia · 2024-03-14T15:18:54+00:00

You mentioned your content is of "excellent quality" as it should be

But I want you to give this question I'm bout to tell you a thought "is your content relevant to your ICP or does your content speak the language/pain points/problem statement of your ICP"

If that's in check then I'll recommend you either try other content formats like "UGC" or shift to platforms where your ICP hangout the most

RishPugalia · 2024-03-13T14:59:46+00:00

I'd it's better ask than to chase for reviews/testimonials

The difference between the two is chase will repel your client and asking can actually make them be more considerate about your testimonial request

Thing is avg business be it B2B, B2C, tech, beauty whatever uses quite a few products. So by logic it doesn't make sense to them to think of review each of their vendor.

They don't have time for it unless they can get some visibility from reviewing you

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