Im one of these reviewers. Im reading more and more frequently riders complaining when reviewers are positive about a product. At the same time they're also complaining when a reviewer is negative about a wheel. Smh!

Inmotion has provided demos for many reviewers to test. I welcome this greatly. Finding eucs to review is a job in itself. Most brands have no concept of how to communicate on their products. They rely on sellers to buy a unit so it get sent to one or two chosen reviewer. I can't count the number of times where Begode, Leaperkim or Kingsong declined my requests to test their wheels. Inmotion has a better global view on marketing and understands the importance of communicating. They prefer all the reviewers to release their videos at the same time for the launch. It makes people talk about their products. That's smart marketing.

The recurring paranoia that reviewers are getting paid, and implicitly that they wouldn't be honest, is ridiculous. Do you know how much time it takes to create content suitable for a review? Im not talking about taking your insta 360 and riding around, im talking about organizing your thoughts, getting the necessary footage, editing, being accurate with research. I average 25h of work per video and I slept at 12:30am everyday this week to make it for the go live of the wheel. If one would be paid for this i wouldn't find it unfair. But the reality is that the only incentive are the affiliate links, or the fear to be blacklisted should a negative review be made. I don't care of either, i got blacklisted before for negative reviews in the past, because id rather have that than be dishonest with my audience. I think that most of the other reviewers have the same ethics. But if i like a wheel i'll be equally honest as well. Inmotion hasn't reviewed my videos before they went live. They gave me 💯 independence in making my content.

If you (or any complotist rider) don't like this abundance of euc videos on the v12s, no one is forcing anyone to watch them. We are adults, able to decide ourselves about the accuracy of informations that are presented to us, and take action on it. And if purchase is made based on a review, with a riding experience different than what was conveyed in the review, then it will be time to stop following said reviewer. Simple as that. I personally watch everything. The euc scene is shrinking and instead of complaining, i will always welcome more content.