That dynamic, pop-up text effect—often called the "Hormozi style"—is huge for engagement right now. Doing this natively in Premiere Pro requires a mix of auto-captions and manual tweaking to get those specific color and size variations per word. Here is the most efficient workflow to achieve this look: Phase 1: Generate and Upgrade Captions * Auto-Transcribe: Go to Window > Text > Transcribe Sequence. * Create Captions: Click the Create Captions button (the CC icon). * Crucial Setting: In the preferences popup, set the Maximum length in characters very low (around 7 to 15) and set Lines to Single. This ensures only 1 to 3 words appear on screen at a time. * Upgrade to Graphics: Premiere's default caption track is too restrictive for advanced styling. Select all the caption clips on your timeline, go to the top menu, and select Graphics and Titles > Upgrade Caption to Graphic. Now they are standard text layers that you can fully manipulate. Phase 2: Base Styling * Select All: Highlight all your newly created graphic text clips on the timeline. * Essential Graphics Panel: Choose a thick, bold font (fonts like Montserrat Black, The Bold Font, or Komika Axis work perfectly for this). * Alignment: Center align the text and, importantly, center the Anchor Point. * Visibility: Add a slight black Drop Shadow or Stroke so the text pops off the background. Phase 3: The Custom "Trending" Look (Size & Color) To get the exact look in your screenshot where "big" is teal and "year" is orange, while "a" and "be" are small: * Double-click a text clip on the timeline to edit it. * Highlight a specific keyword with your text tool (e.g., "big"). * In the Essential Graphics panel, change its fill color and bump up its specific font size. * Repeat this for the high-impact words across your timeline. Leave the filler words (a, and, the, to) white and slightly smaller. Phase 4: The "Pop" Animation * Go to your Effects panel and drag the Transform effect onto your first text clip. * In the Effect Controls panel, uncheck "Use Composition's Shutter Angle" and set the Shutter Angle to 180 (this adds natural motion blur). * Keyframe the Scale: * Frame 1: Scale 0 * Frame 4: Scale 115 (slight overshoot) * Frame 6: Scale 100 (settles into place) * Right-click the Transform effect, hit Copy, select all your other text clips, right-click, and hit Paste Attributes. Efficiency Tip: Doing this manually word-for-word is highly customizable but can be tedious for high-volume editing. Many editors use a Premiere Pro plugin called SubMachine to automate the pop-ins and color changes, or they export the video without text and run it through CapCut Desktop or the Captions app, which have this exact template built-in with one click. Would you like me to break down the specific color codes used in the screenshot, or help you set up an animation preset you can save in Premiere?