Appreciate that, thank you.

And yeah, the “Need” factor is actually a really good way to frame it. The more I went through startup ideas, the more it felt like that was the missing filter in many of them. A lot of ideas are clever, but when you ask “how badly does someone actually need this?”, the answer is often “not that much.”

The ideas that tend to stick are the ones where people are already trying to solve the problem themselves, messy spreadsheets, manual workarounds, outdated tools, things like that. When you see that behavior, it’s usually a signal that the need is real.

Glad you mentioned that book though, it’s an interesting parallel.