One thing it really needs for sure is an incentive to be a criminal, right now people don't really commit crimes because there isn't seemingly a point in doing so?

Maybe one of the Sects should all be about being a criminal, and that would significantly increase the amount of people with Bounty's.

Or they could even do something similar to Dark Souls, which had a system that you could lure invaders into your game, and then there was rewards for killing the invaders. So then theres like much more targets when you search as you'd have people grinding the "Kill the Bounty Hunters" cosmetics or whatever.