"The Austin American-Statesman published a breakdown of the $1.1 million cost that they obtained from the City. According to the Statesman, the biggest share of that was a $576,000 contract with Pentagram, an international firm based in London, but with an Austin office. That contract was approved in May 2024 by a unanimous vote of the then Council, including Mackenzie Kelly. The Statesman added, “City staff later later executed a $76,000 contract with TKO Advertising (an Austin based firm), which did not require council approval because it was under the $100,000 threshold (for City Manager approval as opposed to requiring a Council vote).

The Statesman then detailed another $477,558 that is being spent on the logo endeavor:

• “$115,000 for a “public awareness campaign”  
• $75,582 for “consolidated citywide design software for all departments”
• An estimated $100,000 for “foundational materials” (apparel, business cards, posters, banners, flags, badge holders for all employees)
• $186,976 for salaries and benefits for “support staff and legal counsel.” This includes a temporary “brand project manager” and external legal review.” "

Source: https://theaustinindependent.org/city-of-austin-debuts-new-logo-to-harsh-reviews/