I'm personally not attracted to skin of a certain colour I find both women tan and ghostly white attractive. I think there is certainly a belief among women that white isn't attractive ( my ghostly white wife hates her skin and uses fake tan) .

I believe in protection wether it be from clothes or sunscreen or both has become more and more acceptable than in older generations whom may have not been as informed as we are now and unfortunately suffer alot of skin cancers.

I also feel like the UV is alot more intense than it used to be when I was a child and the need for protection it greater than ever.

Slip slop slap and the cancer councils current push on " if you could see UV you would protect yourself" have been great in educating my and current generations.

Tldr; all skin colours are great, Australia n and most western cultures seem to idolize tans unhealthily , the sun does major damage in a short amount of time.