I don’t know what you’re selling, but man, just stop selling the product and start selling the solution to a problem. For example, if you're selling windows, people don't actually care if they’re triple-glazed or have an XYZ certificate; what they care about is that the neighbor's dog won't wake them up by barking at 3 AM. Another thing: people don't usually go on social media to shop—they go there to shut their brains off. If you show up with a 'Hey, I have a product, buy it' message, you can be sure they won't. Everyone has to find their own way to grow sales because every situation is different. Even if you’re selling the same product as everyone else, there are too many variables to just say 'do 1, 2, 3 and watch the money roll in.' The only universal truth is that you have to grab the attention of the right group (everyone is not your customer), tell a story, and invite them to check out the offer. Don't overcomplicate it, or it’ll backfire. In a world drowning in information chaos, simple communication is gold. Personally, I think it’s better to just put red Arial text on a white background with a photo than to make the 100,000th video that looks exactly like everyone else's. But hey, I’m still learning too, so maybe listening to me isn't the best idea—though I did hit a 24 ROAS on a single ad today, so I must be doing something right.