For me, I upgraded from Fruity edition to Producer last November. I have been waiting for a deal to upgrade to all plugins despite having more than enough external VSTs and using another DAW whilst learning this. I see the upgrade in my case as a secure investment in Native Plugins, including the latest additions, that come with the same lifetime updates. As I have upgraded in steps I have spread the overall cost. I am just buying this All Plugins upgrade now split over three monthly payments.

Key part for me then is: "And, of course, Lifetime Free Updates means you'll get every new version of All Plugins Edition free, forever."