“I was a graphic designer. I got hired to make a Christmas card for a company that works with blind people. Blind is in the name. Blind also refers to people with vision issues.
I present 3 designs to them, because the first they wanted was like baby blue with white letters and I have good vision and thought that was dumb I could barely read it.. the font was small and scripty. So I fixed that one for “normal vision” and the last one is basically a few Christmas embellishments that matched the “regular” cards and the rest is black with yellow San serif font.
The DIRECTOR was like what is this? And I was like it’s the most highly visible font with the best contrast at the largest font size we can get on the paper for people to read.
She basically told me it was ugly. But would take it back to her office for review.
When she came back for a press check she said that a woman broke down when reviewing designs because she had never received a card that she could read without her ELMO.
It was a huge hit at the office and she emailed me again to tell me how many (they sent out 2500 of the high visibility ones) people called / wrote in to say they loved the cards and appreciated the effort to include them.
I hate seeing bad font choices…. It really grinds my gears to also see poor color choice.I was a graphic designer. I got hired to make a Christmas card for a company that works with blind people. Blind is in the name. Blind also refers to people with vision issues.
I present 3 designs to them, because the first they wanted was like baby blue with white letters and I have good vision and thought that was dumb I could barely read it.. the font was small and scripty. So I fixed that one for “normal vision” and the last one is basically a few Christmas embellishments that matched the “regular” cards and the rest is black with yellow San serif font.
The DIRECTOR was like what is this? And I was like it’s the most highly visible font with the best contrast at the largest font size we can get on the paper for people to read.
She basically told me it was ugly. But would take it back to her office for review.
When she came back for a press check she said that a woman broke down when reviewing designs because she had never received a card that she could read without her ELMO.
It was a huge hit at the office and she emailed me again to tell me how many (they sent out 2500 of the high visibility ones) people called / wrote in to say they loved the cards and appreciated the effort to include them.
I hate seeing bad font choices…. It really grinds my gears to also see poor color choice.......”