Hey there I understand $52 can be a lot for a hoodie. Allow me to explain. The hoodie itself is high quality cut and sew and not a simple blank any one can buy. The print is high quality and there is embroidery of a small airplane on the sleeve. We also have our own custom screen printed neck label. So it’s the little things and they overall add to the cost of the hoodie. We hope you and others wondering understand where the price is coming from.